Definition
Martech (marketing technology) is the software used to plan, run, and measure campaigns — analytics, ads platforms, CRM, email tools, pixels, and dashboards.
Detailed Explanation
A martech stack is not a status symbol. Each tool should map to a job: capture, message, convert, or report. Duplicate pixels and three competing CRMs create CAC and KPI chaos.
Nepal Context
Typical Nepal stack: GA4, Google Tag Manager, Google Ads, Meta (pixel + often Conversions API), Search Console, WhatsApp, and a site CMS. Service: analytics, tracking. See also marketing stack.
