In 2026, the question isn’t “Should I use AI for content?” It’s “How do I build an AI workflow that doesn’t sound robotic?”

For Nepali businesses, where marketing teams are often small (or just one person), AI is the ultimate force multiplier. But most people use it wrong. They ask ChatGPT to “Write a blog about SEO,” copy-paste the result, and wonder why no one reads it.

Here is the professional workflow for using AI to scale content marketing effectively.

The “Human Sandwich” Workflow

The golden rule of AI content is the Human Sandwich method:

  1. Human (Top Bun): Strategy, unique insights, and structure.
  2. AI (Meat): Drafting, expanding, and reformatting.
  3. Human (Bottom Bun): Editing, fact-checking, and adding voice.

Use Case 1: The Infinite Blog Post Engine

How I turn one idea into a month of content.

Step 1: Ideation with Perplexity

Instead of brainstorming, I ask: “What are the top 5 questions Nepali restaurant owners are asking about digital marketing right now?”

  • Result: Specific pain points like “How to get more reviews on Google Maps.”

Step 2: Drafting with Gemini/ChatGPT

I feed my outline and specific examples to the AI.

  • Prompt: “Write a section about responding to negative reviews. Use an example of a customer complaining about cold Momo in Kathmandu. Tone: Professional but empathetic.”
  • Result: A localized, relevant draft.

Step 3: Visuals with Midjourney

I generate a custom header image (like the one above) instead of using generic stock photos.

Use Case 2: Video Scripts from Blogs

You’ve written the blog. Now, let’s reach the TikTok audience.

  • Tool: Gemini 1.5 Pro (supports long context).
  • Prompt: “Take this 2000-word blog post and convert it into three 60-second scripts for Instagram Reels. Make the hook punchy and visual.”
  • Action: Record yourself reading the script, or use an AI avatar tool like HeyGen if you’re camera-shy.

Use Case 3: The Social Media Repurposer

Never post once and forget.

  1. Input: Your latest YouTube video link.
  2. Process: Use a tool like OpusClip to automatically cut it into 10 viral shorts.
  3. Output: Schedule them across TikTok, Shorts, and Reels for the next two weeks.

Quality Control: How to Avoid “AI Slop”

AI content has a distinct smell: generic adjectives (“delve,” “landscape,” “transformative”) and superficial advice.

The “Nepal Test”

Read your content. If you can replace “Nepal” with “New York” and it still makes sense, it’s too generic.

  • Generic: “We offer the best coffee in the city.”
  • Localized: “Our beans are sourced directly from Gulmi and roasted fresh in Lazimpat.” AI won’t know this unless you tell it.

Conclusion

AI doesn’t replace the marketer. It replaces the drudgery. It frees you up to do what humans do best: understand culture, build relationships, and be creative.