Why I Still Believe in Human-First Digital Marketing
Even with a decade in digital marketing, I keep returning to one truth: strategy works best when it's built for humans. Here's why human-first thinking...
Insights, strategies, and real-world lessons from a digital marketing expert building brands, growing businesses, and documenting the journey along the way. No fluff — just practical content that works.
Even with a decade in digital marketing, I keep returning to one truth: strategy works best when it's built for humans. Here's why human-first thinking...
As a digital marketing expert in Nepal, here's how I'm actively growing my own SEO presence using strategies I apply to clients — from structured...
Clicks, conversions, ROAS—yes, they matter. But what really improved my PPC campaigns in Nepal? Getting closer to the people behind the numbers.
What works for a national brand often fails for a local shop—and vice versa. Here's what I've learned adapting digital strategy to the real-world scale...
Building Gurkha Technology from scratch taught me more about digital marketing than any course ever could. Here's what scaling a Nepali agency taught me about...
Transitioning to GA4 in Nepal? This expert guide provides a step-by-step approach to understanding, setting up, and leveraging Google Analytics 4 for deeper data insights...
Not every campaign works—and that's okay. Here's a behind-the-scenes look at a strategy that fell flat, and the hard (and valuable) lessons I took from...
Many Nepali businesses still treat digital marketing like a magic wand—or a last resort. Here's what I've learned from years of correcting those assumptions, one...
Digital marketing education in Nepal often ends in theory. Here's how hands-on internships have helped my students move beyond the textbook—and into real impact.
Technical audits, topical authority mapping, on‑page optimization and strategic content calendars that build sustainable organic visibility for Nepali search intent & international expansion.
High intent Google Search, YouTube, Display and Meta Ads with structured testing frameworks that reduce wasted spend and accelerate customer acquisition.
GA4, Looker Studio dashboards, tag governance, funnel diagnostics and experimentation to improve conversion rates and marketing ROI.
Lifecycle journeys, segmentation, behavioural triggers and retention sequences that lift LTV and reduce churn.
Search intent aligned content clusters, topical depth, entity optimization and brand positioning assets that earn trust & backlinks.
Fast, conversion‑first websites with structured data, performance budgets and technical SEO baked in from day one.