Digital Marketing & AI Launchpad — 10-Hour Intensive Workshop

The "80/20 Sprint" — 20% Concepts, 80% Hands-on Execution
By Arjan KC | Managing Director, Gurkha Technology

Duration: 10 Hours Format: Intensive Workshop Level: Beginner to Intermediate
10 Modules
10 Slide Decks
10 Hours
ℹ️ Overview

Course Modules (4 Phases)

Phase 1 Foundation: Build & Protect

Establish the infrastructure before traffic is generated.

Module 1

Module 1: The Digital Home Base & Cyber Security

Web architecture, hosting fundamentals, and essential security protocols. Learn to set up a secur...

⏱️ 1 hour Module 2

Module 2: E-Commerce Essentials & Offer Creation

Commercial intent, user flow design, and crafting compelling offers. Learn to create landing page...

⏱️ 1 hour

Phase 2 Content & Optimization: Organic Growth

Establish value and visibility without ad spend.

Module 3

Module 3: Content Strategy & Copywriting

Writing for the web using the Hook-Value-CTA framework. Master prompt engineering for AI-assisted...

⏱️ 1 hour Module 4

Module 4: Search Engine Optimization (SEO)

Long-term visibility on Google through keyword research, search intent, and on-page optimization ...

⏱️ 1 hour Module 5

Module 5: Social Media Management & Design

Brand consistency, platform strategy, and visual identity. Use AI design tools for efficient cont...

⏱️ 1 hour

Phase 3 Data & Retention: The Feedback Loop

Capture audience data to improve performance.

Module 6

Module 6: Analytics & Insights

Data literacy and decision-making with Google Analytics 4. Learn to distinguish vanity vs. sanity...

⏱️ 1 hour Module 7

Module 7: Email Marketing & Automation

Build your owned audience with lead magnets, segmentation, and automated welcome sequences. Use A...

⏱️ 1 hour

Phase 4 Amplification & Future-Proofing

Accelerate growth with paid media and efficient workflows.

Module 8

Module 8: The Logic of Online Ads

Strategic understanding of paid traffic, the auction system, marketing funnels, and retargeting. ...

⏱️ 1 hour Module 9

Module 9: Meta Ads Manager (Facebook/Instagram)

Master Meta Business Suite, campaign structures, audience targeting, budget optimization, and A/B...

⏱️ 1 hour Module 10

Module 10: Modern Workflow & Cyber Review

Master workflow automation with Zapier and Make, review AI ethics in marketing, conduct final sec...

⏱️ 1 hour

Presentation Slides

Module 1 Slides

Module 1: The Digital Home Base & Cyber Security

Presentation slides covering web architecture, hosting, security protocols, and using AI for tech...

 Module 2 Slides

Module 2: E-Commerce Essentials & Offer Creation

Presentation slides on commercial intent, checkout flows, USP creation, and building landing page...

 Module 3 Slides

Module 3: Content Strategy & Copywriting

Presentation slides on the Hook-Value-CTA framework, headline writing, and prompt engineering for...

 Module 4 Slides

Module 4: Search Engine Optimization (SEO)

Presentation slides on keyword research, search intent, on-page optimization, and AI-assisted SEO...

 Module 5 Slides

Module 5: Social Media Management & Design

Presentation slides on platform strategy, visual identity, content calendars, and AI-powered desi...

 Module 6 Slides

Module 6: Analytics & Insights

Presentation slides on Google Analytics 4, vanity vs. sanity metrics, and AI-powered data analysis.

 Module 7 Slides

Module 7: Email Marketing & Automation

Presentation slides on lead magnets, signup forms, welcome sequences, and AI-assisted email writing.

 Module 8 Slides

Module 8: The Logic of Online Ads

Presentation slides on ad auctions, marketing funnels, retargeting strategy, and AI-powered ad ho...

 Module 9 Slides

Module 9: Meta Ads Manager

Presentation slides on Meta Business Suite, campaign structure, audience targeting, budgeting, an...

 Module 10 Slides

Module 10: Modern Workflow & Cyber Review

Presentation slides on workflow automation, AI ethics, security audit, and course capstone integr...

Course Overview

Why This Course?

The digital landscape has shifted. Traditional marketing courses often separate theory from practice, leaving students with knowledge they cannot apply. Furthermore, the rapid rise of Artificial Intelligence (AI) has rendered old workflows obsolete.

"The Digital Marketing & AI Launchpad" is designed to bridge this gap. Participants will build a functional digital brand from scratch—covering website creation, content strategy, analytics, and paid advertising—while using AI tools as a real-time co-pilot to accelerate execution.

Learning Objectives

  • Build & Secure: Launch a functional website and understand essential cyber hygiene (SSL, 2FA, Password Security)
  • Create & Optimize: Produce high-quality content and optimize it for Search Engines (SEO) using AI assistance
  • Measure & Analyze: Implement Google Analytics 4 (GA4) and interpret data to make business decisions
  • Market & Amplify: Execute strategies across Social Media, Email Marketing, and Meta Ads
  • Integrate AI: Demonstrate proficiency in using AI tools (ChatGPT, Claude, Canva) for drafting, debugging, and data analysis

Methodology: The "80/20 Sprint"

20% Concepts

Brief, high-impact theory sessions (10-15 mins)

80% Hands-on

Participants work on their laptops immediately (45 mins)

The Running Case Study: Every participant selects one project (personal portfolio, local business, or startup idea) and applies every lesson to that specific project, resulting in a cohesive final product.

What You'll Build

  • ✅ A live or local Website/Landing Page
  • ✅ A configured Google Analytics 4 property
  • ✅ A Content Calendar and SEO-Optimized pages
  • ✅ A draft Ads Campaign and Email Sequence
  • ✅ A Security Checklist implementation

Requirements

Hardware

  • A laptop with internet access

Software (Free/Freemium Accounts)

  • Google Account (for Analytics/Docs)
  • ChatGPT (Free) or Claude.ai
  • Canva (Free)
  • Meta Personal Account (for Ads Manager access)
  • Mailchimp or equivalent (Free tier)