The rise of smart devices like the Amazon Echo and Google Home has led to a corresponding rise in voice search. More and more people are using their voices to search for information, products, and services online.

How is Voice Search Different?

Voice search is different from traditional text-based search in several key ways:

  • It’s more conversational: People tend to use more natural language when they search with their voice.
  • It’s more localized: Many voice searches are for local businesses, such as “restaurants near me.”
  • It’s more action-oriented: Many voice searches are for immediate needs, such as “call a taxi” or “play a song.”

To optimize your website for voice search, you should:

  • Focus on long-tail keywords: Long-tail keywords are longer and more conversational than traditional keywords.
  • Use natural language: Write your content in a natural, conversational style.
  • Optimize for local search: Make sure that your business is listed in local directories and that your contact information is up-to-date.
  • Use structured data: Structured data is a type of code that you can add to your website to help search engines understand your content.