There are hundreds of different metrics that you can track in web analytics, but not all of them are created equal. To get the most out of your data, it’s important to focus on the key metrics that are most relevant to your business goals.
Here are some of the most important web analytics metrics to track:
Traffic Metrics
Traffic metrics measure the number of visitors to your website. Some of the most important traffic metrics include:
- Users: The number of unique visitors to your website.
- Sessions: The total number of visits to your website. A single user can have multiple sessions.
- Pageviews: The total number of pages viewed on your website.
Engagement Metrics
Engagement metrics measure how users are interacting with your website. Some of the most important engagement metrics include:
- Bounce Rate: The percentage of visitors who leave your website after viewing only one page.
- Average Session Duration: The average amount of time that users spend on your website.
- Pages per Session: The average number of pages that users view during a session.
Conversion Metrics
Conversion metrics measure the number of visitors who take a desired action on your website. Some of the most important conversion metrics include:
- Conversion Rate: The percentage of visitors who take a desired action.
- Goal Completions: The total number of times a desired action has been completed.
- Cost Per Conversion: The average amount you spend to get one conversion.
