SMS, push notifications, and app-based marketing are three powerful ways to reach your customers directly on their mobile devices.

SMS Marketing

SMS marketing is the practice of sending promotional messages to customers via text message. It’s a highly effective way to reach customers with time-sensitive offers and promotions, as text messages have a high open rate.

However, it’s important to get permission from your customers before you start sending them text messages, as unsolicited messages can be seen as spam.

Push Notifications

Push notifications are messages that are sent to users who have downloaded your mobile app. They are a great way to re-engage users and bring them back to your app. Push notifications can be used to alert users to new content, special offers, and other updates.

App-Based Marketing

App-based marketing is the practice of promoting your business within your own mobile app. This can include a variety of activities, such as:

  • In-app advertising: Showing ads for other businesses within your app.
  • In-app purchases: Selling products or services directly within your app.
  • Loyalty programs: Rewarding users for their continued engagement with your app.