On-page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It involves optimizing both the content and HTML source code of a page.

Here are the core components of on-page SEO:

1. Keyword Research

Keyword research is the foundation of on-page SEO. It involves identifying the words and phrases that people are using to search for information related to your business. The goal is to find keywords that have a high search volume and are relevant to your products or services.

2. Content Optimization

Once you have identified your target keywords, you need to create high-quality content that is optimized for those keywords. This includes:

  • Using your target keyword in your title, headings, and body copy.
  • Writing in-depth, comprehensive content that fully answers the user’s query.
  • Using images, videos, and other multimedia to make your content more engaging.

3. Metadata

Metadata is information that describes your page to search engines. The two most important types of metadata for on-page SEO are:

  • Title Tag: The title of your page that appears in the browser tab and in the search results. It should be concise, descriptive, and include your target keyword.
  • Meta Description: A brief summary of your page that appears in the search results. It should be compelling and encourage users to click on your link.

4. Internal Linking

Internal linking is the practice of linking to other pages on your own website. It helps search engines understand the structure of your website and the relationship between your pages. It also helps users navigate your website and find more of your content.

By mastering these four components of on-page SEO, you can significantly improve your website’s visibility in the search results. Learn more about my SEO services in Nepal.