A North Star Metric (NSM) is the single, most important metric that best captures the core value your product or service delivers to customers. It guides teams to focus on long-term growth and aligns everyone around what matters most.
Examples:
- For an e-commerce site: Number of purchases per month
- For a social platform: Daily active users
- For a SaaS product: Number of active subscriptions
Choosing the right NSM helps prioritize efforts and measure true progress. It should be actionable, measurable, and directly tied to customer value.
