Definition

Rich results are enhanced search listings — stars, FAQs, breadcrumbs, product prices — powered by structured data (schema markup) on your pages.

Detailed Explanation

Common types: FAQ, HowTo, Product, Review, Breadcrumb, Article, LocalBusiness. Validate with Google Rich Results Test before deploying.

Rich results increase visibility and CTR but don’t guarantee rankings — they’re an enhancement on eligible pages.

Nepal Context

LocalBusiness schema + review stars help Kathmandu service businesses stand out in local pack. FAQ schema supports PAA boxes for “how much does X cost in Nepal” queries.

Key Takeaways

  • Powered by JSON-LD schema markup
  • Validate before and after template changes
  • Not all schema types trigger visible rich results

Common Mistakes

  1. Invalid or incomplete schema markup
  2. Marking up content not visible to users (policy violation)
  3. Expecting rich results without meeting eligibility guidelines