Definition
A Product Feed is a structured file (XML, CSV, JSON) listing product attributes — ID, title, price, image URL, availability — used by Google Merchant Center, Meta Catalog, and marketplaces to serve dynamic shopping ads.
Detailed Explanation
Required fields: id, title, description, link, image_link, price, availability, brand. Google uses supplemental feeds for local inventory.
Feed hygiene drives disapproval rates: mismatched landing price, broken images, and policy violations block entire campaigns.
Automate updates from ERP/e-commerce webhooks; schedule daily fetch at minimum.
Nepal Context
Daraz sellers and D2C brands must show NPR prices with correct currency code. Include Romanized Nepali titles if Devanagari breaks Merchant rules.
COD availability flags and delivery SLA in custom labels help segment ads by Kathmandu same-day vs nationwide 3–5 day.
Practical Examples
-
Beginner: Export WooCommerce Google Product Feed plugin CSV to Merchant Center.
-
Intermediate: Add custom_label_0 for margin tier, segment Shopping campaigns by profitability.
-
Advanced: Meta catalog + Google feed from same PIM with automated sale price rules during Tihar.
How to Check It
- In Merchant Center, open Products → Needs attention and fix disapprovals, starting with price and availability mismatches.
- Spot-check five products: the feed price, the landing page price, and the checkout price should all match.
- Confirm your target country is supported for the ad format you plan to run; Shopping ad availability varies by country.
Key Takeaways
- Feed quality equals shopping ad performance.
- Price and availability must match landing pages.
- Custom labels enable strategic campaign segmentation.
- Automate updates — manual weekly CSV fails at scale.
- NPR currency and delivery honesty reduce disapprovals.
Common Mistakes
- Stale availability after stockouts → account warnings.
- Generic titles without brand, size, or color attributes.
- Single image below 800px causing poor ad rendering.
