Definition
Internal linking connects pages within your own website using hyperlinks — distributing authority, aiding crawl discovery, and guiding users through related content.
Detailed Explanation
Best practices: descriptive anchor text, link from high-authority pages to important targets, hub-and-spoke model (pillar → cluster), 5–10 contextual links per post.
Internal links pass PageRank within your site — unlike external backlinks, you control them entirely.
Nepal Context
Large Nepali blogs with 500+ posts often have orphan content — run internal link audits and connect new festival/seasonal posts to evergreen pillars.
Practical Examples
- A guide to “website cost in Nepal” links to the web development service page with the anchor “website design packages”.
- Each dictionary entry links to two or three related terms and to the main guide on that topic.
- A new festival campaign post is linked from the evergreen “festival marketing” page so it is found and crawled quickly.
How to Check It
- In Search Console, Links → Internal links lists your most-linked pages; important pages should be near the top.
- Crawl the site and filter for pages with zero or one inbound internal link.
- Read a few key pages and ask whether a visitor could reach the next logical page in one click.
Key Takeaways
- You control internal links — highest-ROI SEO lever
- Pillar pages should link to all cluster posts and vice versa
- Fix orphan pages with at least 2–3 incoming internal links
Common Mistakes
- “Click here” anchor text everywhere
- Orphan pages with zero internal links
- Over-linking (100+ links per page dilutes value)
