Digital Marketing Dictionary

DefinitionA/B testing is a simple method of comparing two versions of a webpage, email, or advertisement (Version A and Version B) to see which one pe...

DefinitionAd copy is the text used in an advertisement—from a Facebook post to a Google search result—designed to persuade a person to take a specific...

DefinitionAd Extensions are additional pieces of information—like a phone number, address, or links to specific pages—that expand your search ad, maki...

DefinitionAd Rank is a value that search engines like Google use to determine your ad’s position on the results page. It’s calculated by multiplying y...

DefinitionAlt text (alternative text) is a short, written description of an image on a webpage that helps search engines and screen-reading tools for ...

DefinitionAnchor text is the visible, clickable text in a hyperlink that links one web page to another. It provides context to both users and search e...

DefinitionAn API (Application Programming Interface) is a set of rules and tools that allows different software applications to communicate and share ...

DefinitionAn attribution model is a rule, or set of rules, that determines how credit for a sale or conversion is assigned to different touchpoints in...

DefinitionA backlink is a link from one website to another. Search engines like Google see backlinks as “votes of confidence,” where a link from a rep...

DefinitionA bid strategy is your overall plan for how you tell an ad platform (like Google or Facebook) to spend your money in an online auction. Its ...

DefinitionA blog is an online journal or informational website where an individual or business regularly publishes articles (called “posts”) to share ...

DefinitionBounce rate is the percentage of visitors who land on a page on your website and then leave without taking any further action, such as click...

DefinitionBrand positioning is the deliberate process of creating a unique and memorable identity for your brand in the mind of your target customer, ...

DefinitionA buyer persona is a detailed, semi-fictional profile of your ideal customer, created from real data and research. It helps you understand a...

DefinitionA cache is a temporary storage area that saves a copy of a webpage or data, allowing your browser or an app to load it much faster the next ...

DefinitionA Call-to-Action (CTA) is a direct instruction designed to prompt an immediate response from your audience, guiding them on what specific ac...

DefinitionA case study is a detailed story that shows how a real customer successfully used your product or service to overcome a specific problem. It...

DefinitionA Content Delivery Network (CDN) is a group of servers spread across the world that stores copies of your website’s content (like images, vi...

DefinitionClick Rate is the percentage of people who click on your ad, link, or call-to-action after seeing it. It’s a simple, powerful way to measure...

DefinitionA Content Management System (CMS) is software that allows you to create, manage, and publish digital content on a website without needing to...

DefinitionCohort Analysis is a method of grouping users based on a shared characteristic, most commonly the date they first started using your product...

DefinitionCommunity Management is the active process of building and nurturing an online group of your customers and fans, turning them from a passive...

DefinitionCompetitive analysis is the process of identifying your business rivals and evaluating their strategies to uncover their strengths and weakn...

DefinitionA Content Calendar is a schedule that helps you plan and organize all your future marketing content, such as social media posts, blog articl...

DefinitionContent marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and ret...

DefinitionContent strategy is the high-level plan for creating and managing your marketing content to achieve specific business goals. It’s the “why” ...

DefinitionA conversion funnel is a model that illustrates the journey a potential customer takes, from their first interaction with your brand to the ...

DefinitionConversion Rate is the percentage of users or visitors who complete a desired action on your website, app, or marketing campaign. It’s a key...

DefinitionCost Per Click (CPC) is the specific amount of money you pay a platform like Google or Facebook each time someone clicks on one of your onli...

DefinitionConversion Rate Optimization (CRO) is the systematic process of improving your website or digital platform to increase the percentage of vis...

DefinitionCSS (Cascading Style Sheets) is the code that controls how a website looks, from its colors and fonts to the layout of its pages. It’s the d...

DefinitionClick-Through Rate (CTR) is the percentage of people who see your online ad, link, or email (an impression) and then actually click on it. I...

DefinitionThe Customer Journey is the complete path a person takes when interacting with your company, from the very first moment they hear about your...

DefinitionCustomer Lifetime Value (CLV or LTV) is the total predicted revenue a business can expect from a single customer throughout their entire rel...

DefinitionDisplay advertising is a form of online marketing where visual ads, like banners and videos, are placed on websites, apps, and social media ...

DefinitionA domain name is a unique, easy-to-remember address used to access websites on the internet, like google.com or arjankc.com.np. It acts as y...

DefinitionAn email list is a collection of email addresses gathered from people who have voluntarily given you permission to send them marketing messa...

DefinitionEmail marketing is a digital strategy that involves sending targeted commercial or content-based messages to a list of subscribers via email...

DefinitionEngagement Rate is a key performance metric in digital marketing that measures the level of active interaction your content receives from yo...

DefinitionEvergreen content is high-quality, foundational information that remains relevant and valuable to your audience for a very long time, much l...

DefinitionExit Rate is the percentage of visitors who leave your website from a specific page, after having viewed at least one other page on your sit...

DefinitionFacebook Ads are paid messages that businesses place on Facebook, Instagram, Messenger, and other Meta-owned platforms to reach a specific, ...

DefinitionGoogle Ads is an online advertising platform where businesses pay to display brief advertisements and service offerings to users. It allows ...

DefinitionGoogle Analytics is a free web analytics service from Google that tracks and reports website traffic, giving you powerful insights into who ...

DefinitionGrowth Hacking is a data-driven marketing approach focused on rapid, low-cost experiments across the entire customer journey to identify the...

DefinitionA hashtag is a word or phrase preceded by the hash symbol (#) used on social media to categorize content and make it more discoverable to a ...

DefinitionA heatmap is a visual tool that uses a warm-to-cool color scale (like red to blue) to show you exactly where visitors click, move their mous...

DefinitionHosting is the service that provides the online space and technology for your website to be viewed on the internet. Think of it as renting a...

DefinitionHTML (HyperText Markup Language) is the standard language used to create and structure the content of a webpage, acting like the foundationa...

DefinitionHTTP (Hypertext Transfer Protocol) is the fundamental set of rules that allows your web browser to communicate with a website’s server, enab...

DefinitionAn impression is a single instance of a digital ad or piece of content being displayed on a user’s screen. It is counted each time the conte...

DefinitionImpression Share is a percentage that shows how often your ads appeared compared to the total number of times they were eligible to be shown...

DefinitionInfluencer marketing is a partnership where a business collaborates with influential people online to promote its products or services to th...

DefinitionAn infographic is a visual representation of information or data, using a combination of images, charts, and minimal text to present a compl...

DefinitionInstagram Ads are paid posts or stories that businesses use to reach a specific, targeted audience on Instagram, going far beyond their exis...

DefinitionJavaScript (JS) is a programming language that brings websites to life by making them interactive and dynamic. If HTML is the skeleton and C...

DefinitionKeyword research is the process of finding and analyzing the words and phrases people use when searching for information online. It’s about ...

DefinitionA Key Performance Indicator (KPI) is a measurable value that shows how effectively your business is achieving its most important objectives....

DefinitionA landing page is a single, standalone web page created for a specific marketing campaign with one clear goal: to persuade a visitor to take...

DefinitionLead generation is the marketing process of attracting potential customers and capturing their interest, with the goal of collecting their c...

DefinitionA Lead Magnet is a free, valuable resource you offer to potential customers in exchange for their contact information, like an email address...

DefinitionLink building is the process of getting other websites to link to your website, acting as a “vote of confidence” that tells search engines l...

DefinitionMarket research is the systematic process of gathering and analyzing information about your target customers, competitors, and the overall i...

DefinitionMarket segmentation is the strategic process of dividing a broad target market into smaller, more manageable groups (or segments) of consume...

DefinitionMarketing automation is the use of software to manage and automate repetitive marketing tasks, such as sending emails, posting on social med...

DefinitionThe Marketing Funnel is a model illustrating the journey a potential customer takes, from first learning about your brand to making a purcha...

DefinitionMeta tags are snippets of text in your website’s code that describe a page’s content to search engines like Google. They don’t appear on the...

DefinitionNegative keywords are specific words or phrases you add to your advertising campaigns to prevent your ads from showing for irrelevant search...

DefinitionA newsletter is a regularly scheduled email sent to a list of subscribers who have voluntarily signed up to receive it. It’s a direct commun...

DefinitionOff-Page SEO refers to all the actions taken outside of your own website to improve its ranking in search engines like Google. It’s about bu...

DefinitionOmnichannel marketing is an approach that creates a single, seamless, and unified customer experience across all the different ways a custom...

DefinitionOn-Page SEO is the practice of optimizing individual web pages to rank higher in search engines and earn more relevant traffic. It involves ...

DefinitionOpen Rate is the percentage of total recipients who opened an email campaign. It’s a key metric in email marketing that measures how effecti...

DefinitionOrganic Reach is the number of unique people who see your content on social media or search engines without any paid promotion. It’s the aud...

DefinitionPage speed is the time it takes for the content on a specific web page to fully load for a user. It’s essentially how quickly your website a...

DefinitionPersonalization is the practice of tailoring marketing messages, content, and experiences to an individual’s specific characteristics, prefe...

DefinitionA plugin is a piece of software that adds a specific function or feature to an existing program, such as your website, without altering the ...

DefinitionPay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a wa...

DefinitionQuality Score is a 1-10 rating Google gives your keywords to measure the quality and relevance of your ads and landing pages. A higher score...

DefinitionResponsive design is a web design approach that ensures your website looks great and functions perfectly on any device, from a large desktop...

DefinitionRetargeting is a digital advertising strategy that shows targeted ads to people who have already visited your website, used your app, or int...

DefinitionReturn on Investment (ROI) is a performance metric that measures the profit generated from a particular marketing investment, relative to it...

DefinitionA sales funnel is the visual representation of the journey a potential customer goes through, from first discovering your brand to making a ...

DefinitionSchema Markup is a special vocabulary of code added to your website that translates your content into a language search engines can easily u...

DefinitionSearch Engine Optimization (SEO) is the practice of improving your website to increase its visibility in search engine results (like on Goog...

DefinitionA Search Engine Results Page (SERP) is the page of results that a search engine like Google displays after you type in a search query. It’s ...

DefinitionA session is a single visit to your website or app, representing a group of interactions a user takes within a specific timeframe. Think of ...

DefinitionSocial listening is the process of actively tracking conversations and mentions related to your brand, competitors, and industry across the ...

DefinitionSocial Media Marketing (SMM) is the strategic use of social media platforms like Facebook, Instagram, and TikTok to connect with your target...

DefinitionSocial proof is the psychological idea that people will copy the actions of others to make the “right” choice in a given situation. In simpl...

DefinitionSSL (Secure Sockets Layer) is a security technology that creates an encrypted, secure link between a website’s server and a visitor’s browse...

DefinitionTime on Page is a web analytics metric that measures the average amount of time visitors spend actively viewing a specific page on your webs...

DefinitionIn digital marketing, traffic refers to the number of visitors who come to your website, app, or social media page. It’s the digital equival...

DefinitionA URL (Uniform Resource Locator) is the unique web address for a specific page, file, or resource on the internet, acting like a digital ver...

DefinitionUser-Generated Content (UGC) is any content—such as reviews, photos, videos, or social media posts—created by everyday people and customers,...

DefinitionA value proposition is a clear, simple statement that explains the unique benefit a customer gets from your product or service, how you solv...

DefinitionVideo marketing is the strategic use of videos to promote a brand, product, or service, with the goal of attracting, engaging, and convertin...

DefinitionViral marketing is a strategy that encourages people to share a marketing message with others, creating exponential growth in brand awarenes...

DefinitionA webinar is a live seminar, presentation, or workshop conducted over the internet, allowing a presenter to share information with a geograp...

DefinitionWordPress is a free and powerful tool that allows you to create, manage, and customize a website without needing to write any code. It is th...