Adapting Global Digital Marketing Trends for Local Markets
Just because it works in New York doesn't mean it will work in New Baneshwor. Here is how to filter global hype for local reality.
Strategy
Browse all 16 posts in the Strategy category on Arjan KC's Digital Marketing Blog
Connecting SEO, Ads, Content, and Analytics into One Workflow
Stop treating SEO and Ads like enemies. They are best friends. Here is how to build a Unified Marketing Workflow where every channel supports the others.
Strategy: Building a Sustainable SEO Moat for Your Nepali Business
Go beyond basic SEO. Learn how to build a sustainable SEO moat for your Nepali business by structuring keyword universes, mastering internal linking, and lev...
Framework: The Google Ads Efficiency Model
Unlock maximum ROI with The Google Ads Efficiency Model. This framework details the evolution from SKAGs to intent-clusters, proactive negative mining, and Q...
Why Strategy Breaks When Teams Ignore Data
Gut feeling is great for art. It is terrible for marketing. Why your team needs to stop saying "I think" and start saying "The data shows."
Analysis: A Guide to GA4 Funnel Diagnostics
A practical guide to GA4 funnel diagnostics. Learn to instrument mission-critical events, understand server-side tagging basics, and turn mis-attributed traf...
Playbook: The Email Lifecycle Model
A step-by-step playbook for implementing the Email Lifecycle Model in your Nepali business. Learn the segmentation logic and message hierarchy for every stag...
Digital Marketing Is a System, Not a Set of Tactics
Stop trying to perform "Random Acts of Marketing." Learn how to build a predictable, scalable machine that generates revenue while you sleep.
Why Tools Matter Less Than Thinking in Digital Marketing
A fool with a tool is still a fool. If you don't understand the "Why" behind your marketing, the "How" doesn't matter.
How to Create a Digital Marketing Strategy for Your Nepali Business
Master digital marketing strategy development for your Nepal business. Expert framework covering goal setting, audience analysis, channel optimization, and p...
Why Most Digital Marketing Strategies Fail at Execution
The problem isn't that you don't have a plan. The problem is that your plan assumes perfectly rational humans will execute it perfectly. Here is why marketin...
The Problem with Copy-Paste Marketing Advice
"Post 3 times a day!" "Use red buttons!" "Start a podcast!" Why generic advice is dangerous for your specific business.
Why Chasing Every New Platform Is a Bad Marketing Strategy
Clubhouse is dead. Threads is struggling. TikTok is banned (maybe). Why staking your business on "The Next Big Thing" is gambling, not marketing.
What Nepali Businesses Get Wrong About Online Marketing
Online marketing is not "Magic." It is math. Here are the top 3 misconceptions Nepali owners have about how the internet works.
CRO vs. PPC for Digital Marketing in Nepal: A Synergistic Approach to Success
CRO and PPC are often seen as separate, but they're a powerful duo for digital marketing in Nepal. Discover how combining Conversion Rate Optimization with P...
Localizing Digital Strategy: Lessons from Serving Both Large and Small Nepali Clients
What works for a national brand often fails for a local shop—and vice versa. Here's what I've learned adapting digital strategy to the real-world scale of Ne...