Marketing Without Measurement Is Just Guesswork
Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker said that in the 1800s. In 2025, there is no excuse.
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Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker said that in the 1800s. In 2025, there is no excuse.
Thinking of hiring the agency that offers a "Full Digital Marketing Package" for NPR 15,000/month? Read this first. The price you pay isn't on the invoice; i...