The Difference Between Managing Work and Leading People
Managers count value. Leaders create value. If you are stuck checking timesheets, you are managing. Here is how to make the leap to leadership.
Management
Browse all 5 posts in the Management category on Arjan KC's Digital Marketing Blog
Leadership Lessons from Running Distributed Marketing Teams
Leading a team through Zoom is harder than leading in person. You can't read body language. You can't buy them lunch. Here is how to lead with empathy from a...
How Business Processes Affect Marketing Performance
You can have the best ads in the world, but if your receptionist is rude, your ROI is zero. Marketing problem? Or Operations problem?
Lessons from Managing Multiple Brands Across Different Industries
How do you switch your brain from selling "Spicy Momos" to selling "University Degrees" in 5 minutes? Here is my system for managing context switching withou...
Why Most Digital Marketing Strategies Fail at Execution
The problem isn't that you don't have a plan. The problem is that your plan assumes perfectly rational humans will execute it perfectly. Here is why marketin...
