Marketing Without Measurement Is Just Guesswork
Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker said that in the 1800s. In 2025, there is no excuse.
Data driven marketing
Browse all 2 posts in the Data Driven Marketing category on Arjan KC's Digital Marketing Blog
Why Strategy Breaks When Teams Ignore Data
Gut feeling is great for art. It is terrible for marketing. Why your team needs to stop saying "I think" and start saying "The data shows."
