Google Ads CPA Reduction Case Study (2026): Kathmandu Service Business
Anonymized STAR-L case study — how a Kathmandu service business reduced Google Ads CPA by 42% in 90 days through negative keywords, campaign restructure, and...
Case studies
Browse all 4 posts in the Case Studies category on Arjan KC's Digital Marketing Blog
Marketing Case Studies Hub (2026): Proof, Frameworks & Monthly Publishing Cadence
Marketing case studies hub — why case studies convert, the STAR-L framework, monthly publishing cadence, and curated results from SEO, PPC, and CRO work.
Teaching Internet Governance in Classrooms: What Worked and What Did Not
A practical reflection on my attempts to introduce IG concepts to students. Spoiler: Lecturing didn't work. Here is what did.
From Many Visions to One Agency: The Rise of Gurkha Technology
What began over a decade ago with the shared dreams of a small group of Nepali tech-enthusiasts has grown into Gurkha Technology—a full-service digital marke...
