Why Tools Matter Less Than Thinking in Digital Marketing
A fool with a tool is still a fool. If you don't understand the "Why" behind your marketing, the "How" doesn't matter.
Career advice
Browse all 8 posts in the Career Advice category on Arjan KC's Digital Marketing Blog
Skills I Wish Digital Marketing Graduates Had on Day One
Stop maximizing your Instagram. Start maximizing your Excel skills. Here is a list of the unsexy skills that will actually get you hired in a top Nepali agency.
How I Teach Digital Marketing to Students Who Have Never Run an Ad
Don't start with the Facebook Ads Manager interface. Start with human psychology. Here is my 3-step framework for turning beginners into strategic thinkers.
What 10 Years in Digital Marketing Taught Me About What Actually Works
After a decade of running ads, managing teams, and teaching thousands of students, I’ve realized that most "best practices" are myths. Here are the hard trut...
When to Say No to Clients, Projects, and Opportunities
Success is not about how much you do. It is about what you choose *not* to do. The power of a strategic "No."
Freelance vs Agency vs In-House: What I’ve Learned
Should you start your own thing? Join a big team? Or work for a single brand? I've done all three. Here are the pros and cons.
How to Build a Sustainable Career in Digital Marketing
Digital Marketing has the highest burnout rate of any white-collar job. Here is how to survive the grind and build a 20-year career.
What No One Tells You About Becoming a Digital Marketing Expert
The more you learn, the more you realize you don't know. The Dunning-Kruger effect is real, and it hits hard in year 3.
