Marketing Without Measurement Is Just Guesswork
Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker said that in the 1800s. In 2025, there is no excuse.
Analytics
Browse all 30 posts in the Analytics category on Arjan KC's Digital Marketing Blog
Why Strategy Breaks When Teams Ignore Data
Gut feeling is great for art. It is terrible for marketing. Why your team needs to stop saying "I think" and start saying "The data shows."
Analysis: A Guide to GA4 Funnel Diagnostics
A practical guide to GA4 funnel diagnostics. Learn to instrument mission-critical events, understand server-side tagging basics, and turn mis-attributed traf...
The Ultimate Guide to Digital Analytics for Nepali Businesses
Ultimate comprehensive digital analytics guide for Nepal businesses covering setup, optimization, reporting, and actionable insights for data-driven marketin...
The Complete Digital Marketing Analytics Setup Guide for Nepali Businesses (2025)
Most digital marketing analytics implementations in Nepal miss critical local data points. Here's how to configure tracking that actually reflects Nepali cus...
The Practical Digital Marketing Analytics Guide for Nepali Businesses (No Jargon)
Most digital marketing analytics guides overwhelm you. For Nepali businesses, this guide focuses on essential metrics and practical applications to drive gro...
Beyond the Basics: Essential Analytics Metrics for Nepali Businesses
Are you tracking the right numbers? This guide goes beyond vanity metrics to reveal the essential analytics KPIs that truly matter for Nepali businesses, hel...
The Foundation of Digital Marketing Success: Analytics Setup for Nepali Businesses
A robust analytics setup is the bedrock of data-driven digital marketing in Nepal. This guide provides Nepali businesses with a step-by-step approach to corr...
Analytics vs. Reporting: Understanding the Difference for Your Nepali Business
Are you just reporting numbers or truly analyzing them? This post clarifies the crucial distinction between analytics and reporting, empowering Nepali busine...
Analytics vs. Reports for Digital Marketing in Nepal: A Clear Distinction
Are you just looking at numbers or truly understanding your business's digital performance? This post clarifies the fundamental difference between analytics ...
Avoiding the Pitfalls: Common Digital Marketing Automation Mistakes in Nepal
Marketing automation can revolutionize your business, but only if done right. Discover the most common automation mistakes Nepali businesses make and learn h...
Mastering the Clock: Optimal Timing for Digital Marketing Automation in Nepal
Timing is everything in digital marketing automation. Discover the optimal times to send emails and trigger automated campaigns for your Nepali audience, max...
CRO Success Stories: Real-World Digital Marketing Case Studies from Nepal
Moving beyond theory, discover how Nepali businesses have achieved significant growth through strategic Conversion Rate Optimization. These real-world digita...
Avoiding the Pitfalls: Common CRO Mistakes in Nepal
Are your conversion efforts falling flat? Discover the most common CRO mistakes Nepali businesses make and learn how to avoid them for truly impactful conver...
CRO Spotlight: A Digital Marketing Case Study of Conversion Success in Nepal
Dive deep into a real-world example of how strategic Conversion Rate Optimization transformed a Nepali business's online performance, highlighting the tactic...
Why Your CRO Efforts Are Failing: Common Pitfalls in Nepal
Are your conversion rate optimization efforts not yielding results? Discover the most common CRO failures in Nepal, from flawed data to cultural missteps, an...
Data-Driven Marketing: Tools I Personally Recommend
Adopting a data-driven approach is the single most powerful shift you can make in your marketing strategy. But to do it effectively, you need the right tools...
Top Marketing Dashboards to Visualize Your KPIs
Tracking your Key Performance Indicators (KPIs) is only half the battle. If that data is locked away in spreadsheets and complex analytics platforms, it’s di...
From Data to Decisions: Practical Uses of Marketing Analytics
Collecting data is easy. Every click, view, and conversion can be tracked. But the real challenge lies in turning that mountain of data into actionable decis...
How to Use Google Analytics 4 to Improve Your Conversion Rates
Google Analytics 4 (GA4) is more than just a tool for tracking website traffic; it’s a powerhouse for understanding user behavior and optimizing for conversi...
5 Must-Track Metrics for Every Digital Marketing Campaign
In digital marketing, it’s easy to get lost in a sea of data. Likes, shares, impressions, click-through rates, engagement rates, reach, frequency… the list g...
Why Your Emails Are Failing in Nepal (And How to Fix It)
Are your emails getting ignored? Discover the top 5 reasons why email marketing fails in the unique Nepali context and learn actionable steps to dramatically...
A/B Testing Success in Nepal: Real-World Wins and How to Achieve Them
Unlock A/B testing success in Nepal. Discover expert strategies, real-world case studies, and data-driven approaches to optimize conversions for your busines...
Analytics in Action: Real-World Case Studies from Digital Marketing in Nepal
See how real Nepal businesses transformed their digital marketing performance using analytics insights. Discover proven strategies that boosted e-commerce sa...
Your Essential Analytics Audit Checklist for Digital Marketing in Nepal
Ensure your analytics data is accurate and actionable with this comprehensive audit checklist. Discover the critical steps to verify your Google Analytics se...
Navigating the Data Maze: Common Analytics Challenges in Nepal
Navigating analytics can be complex for Nepal businesses. This comprehensive guide identifies common data challenges and provides practical solutions for acc...
The Hidden Costs of Bad Data: Common Digital Marketing Analytics Failures in Nepal
Are your digital marketing efforts falling flat? It might be due to flawed data. This post uncovers the most common analytics failures in Nepal and how these...
Decoding Nepal's Digital Pulse: Understanding Online Traffic Patterns
Optimize your digital marketing in Nepal! Discover key internet traffic patterns, peak online hours, and mobile-first trends to reach your Nepali audience ef...
Why Your Analytics Are Failing in Nepal (And How to Fix It)
Are your digital marketing efforts based on flawed data? Discover the most common reasons why analytics fail in Nepal, from implementation mistakes to misint...
Why Your Google Ads Are Failing in Nepal (And How to Fix It)
Are your Google Ads in Nepal failing? Discover the common mistakes, from poor targeting to ineffective creatives, and get expert advice on how to fix your ca...
