If you’re a digital marketing expert and Google still thinks you’re “just some guy with a LinkedIn profile,” you’re not alone. For years, I was so busy growing my clients’ visibility that I forgot to work on mine.
Now I’m intentionally working on my own SEO presence — not for vanity, but because I know what it signals: credibility, trust, and long-term positioning in a crowded market.
Here’s how I’m doing it.
1. Treating Myself Like a Client
This was my biggest mindset shift. I created a strategy document for myself the same way I do for clients. It includes:
- Core keywords I want to rank for (no, not just “digital marketing Nepal”)
- Pages I need to create (service pages, training programs, speaking gigs, etc.)
- A blogging calendar (starting with this post)
- Backlink opportunities (guest posts, interviews, directories, community mentions)
Once I stopped winging it and started applying my process to me, things started to move.
2. Building Topic Authority, Not Just Traffic
I’m not chasing every keyword. I’m focusing on clusters that show depth. For example:
- Digital Marketing Strategy for Nepali Businesses
- SEO for Local Agencies
- Tools I Use to Train Students
- Building an Internship Program That Actually Works
Each blog post I publish connects back to one of these themes. That way, search engines start associating me with specific areas of expertise — not just random blog posts that rank today and disappear tomorrow.
3. Using Structured Data & Technical SEO Basics
Because I’m running my blog on Jekyll, I have full control of the structure — no bloated themes or hidden bloat.
So I:
- Add structured data (JSON-LD) to highlight my profile as a Person, Organization, and Local Business
- Ensure all meta tags are in place (thanks to RankMath and clean YAML front matter)
- Keep URLs short, descriptive, and clean
- Use internal linking properly — not just for SEO, but for reader flow
I’m also updating old posts with better keyword usage, alt tags for images, and ensuring mobile speed is fast.
4. Owning My Digital Properties
If you search my name, you’ll now find:
- My agency Gurkha Technology
- My blog (this one)
- A public Notion site with digital marketing resources (coming soon)
- LinkedIn, Twitter/X, YouTube — all with consistent bios and CTA
- Directories where I’ve listed my profile as a consultant or trainer
The goal? Control the first page of Google for my name and related terms. If I’m teaching others to do this, I should be able to do it for myself, right?
5. Publishing Content That’s Actually Useful
I’ve stopped writing content that “sounds expert” and started writing what actually helps:
- Templates I use with clients
- Checklists I give to interns
- Mistakes I’ve made with campaigns (yes, we all make them)
- Real email sequences that worked
- Tools and workflows that save me hours weekly
That’s the kind of content people remember — and link to.
6. Encouraging Natural Mentions
I’ve started asking people who’ve taken my training or worked with me to mention me when they publish. Not in a spammy way — just a simple, “Hey, if you write about the project, could you mention our agency and link to it?”
Surprisingly, most are happy to do it.
That’s how I’ve started earning backlinks without begging for them.
What’s Next?
I’m planning:
- A “Start Here” page to guide new visitors
- A downloadable toolkit for solo marketers
- Speaking at more local events and sharing the recordings on my blog
This isn’t about becoming famous. It’s about building digital presence with intention — one blog post, one testimonial, and one indexed page at a time.
If you’re a digital marketer reading this, here’s my advice: stop hiding behind your client work. Step up. Claim your space online.
It’s yours to take.