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Module 8.2

Final Project Presentations & Feedback

PRC 112: Digital Marketing Practicum

Faculty of Management Studies • Pokhara University

Duration: 2 hours

Session Objectives

  • ✅ Present your digital marketing strategy
  • ✅ Receive constructive feedback
  • ✅ Learn from peer presentations
  • ✅ Reflect on your learning journey

Presentation Schedule

Format:

  • Presentation: 12-15 minutes
  • Q&A: 3-5 minutes
  • Feedback: 2 minutes
  • Transition: 1 minute

Total per presenter: ~20 minutes

Presentation Evaluation Rubric

Criteria Weight What We're Looking For
Strategy Quality 40% Clear objectives, audience fit, channel logic, budget realism
Execution & Completeness 30% All deliverables included, practical implementation, attention to detail
Presentation Delivery 20% Clarity, confidence, time management, visual quality
Analytics & Measurement 10% Clear KPIs, tracking setup, ROI thinking

What Makes a Great Presentation?

✅ Strong Presentations:

  • Clear business objective
  • Well-defined target audience
  • Logical channel selection
  • Realistic budget & timeline
  • Measurable success metrics
  • Visual proof of work
  • Confident delivery

❌ Common Weaknesses:

  • Vague objectives
  • Generic audience
  • Disconnected tactics
  • Unrealistic budget
  • No clear metrics
  • Text-heavy slides
  • Rushed/over time

Peer Feedback Guidelines

Use the "Two Stars and a Wish" Method:

  1. ⭐ Star 1: One specific thing done well
    • "Great use of data to support your ad strategy"
  2. ⭐ Star 2: Another strength
    • "Your social media mockups looked very professional"
  3. 💭 Wish: One constructive suggestion
    • "Consider adding mobile optimization details to landing page"

Be specific, kind, and helpful!

Presenter Tips: Last Minute Prep

  • 🧘 Take deep breaths: Stay calm and centered
  • 💧 Have water nearby: Keep your throat clear
  • 📱 Silence devices: No interruptions
  • 👀 Make eye contact: Connect with audience
  • 🎤 Speak clearly: Project your voice
  • 😊 Smile: Show enthusiasm for your work!

Handling Nervousness

It's Normal to Be Nervous!

  • Reframe it: "I'm excited" vs. "I'm nervous"
  • Focus on value: You're sharing useful work
  • Remember your prep: You've practiced this
  • Start strong: Confident intro sets the tone
  • If you stumble: Pause, breathe, continue (everyone understands!)

Answering Questions Confidently

Do's:

  • ✅ Listen fully before answering
  • ✅ Repeat/clarify if needed
  • ✅ Be honest: "I don't know, but..."
  • ✅ Relate back to your strategy
  • ✅ Keep answers concise

Don'ts:

  • ❌ Interrupt the question
  • ❌ Get defensive
  • ❌ Make up answers
  • ❌ Go off on tangents
  • ❌ Dismiss feedback

Sample Q&A Responses

Question: "Why Instagram over TikTok?"

Good Answer: "Great question! I chose Instagram because my target audience (ages 25-40, professionals) are more active there according to recent Nepal social media statistics. TikTok skews younger (16-24), which doesn't match our buyer persona. However, I'd test TikTok in Month 3 if we see younger prospects engaging."

Notice: Data-backed, acknowledges alternative, shows strategic thinking

Audience Etiquette

While Others Are Presenting:

  • 👁️ Pay attention: Active listening
  • 📝 Take notes: Learn from their strategies
  • 🤐 No side conversations: Be respectful
  • 📱 Devices away: Unless taking notes
  • 👏 Applaud: Support your peers
  • ❓ Ask thoughtful questions: Engage meaningfully

Learning from Others

Reflection Questions (While Watching):

  • What did this presenter do particularly well?
  • What creative tactics could I adapt for my work?
  • How did they present data/visuals effectively?
  • What would I have done differently?
  • What question should I ask to learn more?

Common Presentation Challenges

Challenge

  • Technical issues
  • Going over time
  • Forgetting a point
  • Tough question
  • Blank on data

Solution

  • Have backup (USB, printout)
  • Practice with timer
  • Pause, check notes, continue
  • "Let me think..." is okay
  • "I'll verify and get back to you"

Mistakes happen—recovery matters more!

After Your Presentation

Immediate Actions:

  1. Thank the audience: Acknowledge feedback
  2. Save feedback notes: Write down suggestions
  3. Breathe & relax: You did it!

Later:

  1. Reflect on what went well & what to improve
  2. Update your project based on feedback (optional but valuable)
  3. Add to portfolio/LinkedIn!

Building Your Portfolio

Turn Your Project Into a Portfolio Piece:

  • Write a case study: Problem → Strategy → Results (projected)
  • Create visual summary: One-page infographic
  • Document learnings: What you discovered
  • Share online: LinkedIn, personal website, Behance

This is proof of your digital marketing skills!

Course Reflection Questions

Take 5 Minutes to Reflect:

  1. What was your biggest learning from this course?
  2. Which module/skill do you feel most confident in now?
  3. What surprised you about digital marketing?
  4. What will you continue learning/practicing?
  5. How will you apply these skills in your career?

Skills You've Developed

Technical Skills:

  • Website optimization
  • SEO fundamentals
  • Content strategy
  • Social media marketing
  • Google Ads campaigns
  • Analytics & tracking

Soft Skills:

  • Strategic thinking
  • Project management
  • Presentation skills
  • Data analysis
  • Creative problem-solving
  • Time management

Next Steps: Keep Learning

Continue Your Digital Marketing Education:

  • 🎓 Certifications: Google Analytics, Google Ads, HubSpot, Meta Blueprint
  • 📚 Resources: Moz Blog, Search Engine Journal, HubSpot Academy
  • 🎧 Podcasts: Marketing School, Online Marketing Made Easy
  • 👥 Communities: Join digital marketing groups (LinkedIn, Reddit, local meetups)
  • 💼 Practice: Freelance, internships, personal projects

Free Certifications to Pursue

Certification Provider Duration
Google Analytics Certification Google Skillshop 4-6 hours
Google Ads Search Certification Google Skillshop 3-5 hours
Content Marketing Certification HubSpot Academy 5-7 hours
Social Media Marketing HubSpot Academy 4-6 hours

All 100% free & add credibility to your resume/LinkedIn!

Career Paths in Digital Marketing

Specialist Roles:

  • SEO Specialist
  • PPC Manager
  • Social Media Manager
  • Content Strategist
  • Email Marketing Specialist

Generalist Roles:

  • Digital Marketing Manager
  • Marketing Coordinator
  • Growth Marketer
  • Marketing Analyst

Entrepreneurial:

  • Freelance Consultant
  • Agency Owner
  • Affiliate Marketer
  • Course Creator

Building Your Personal Brand

Actions to Take This Week:

  1. Update LinkedIn: Add skills, projects, certifications
  2. Share your work: Post about your project
  3. Connect with classmates: Build your network
  4. Follow industry leaders: Stay updated on trends
  5. Start a blog/newsletter: Share your learnings

Nepal Digital Marketing Landscape

Opportunities:

  • Growing internet penetration
  • Mobile-first market
  • E-commerce expansion
  • Social media adoption
  • High demand for skills

Challenges:

  • Limited budgets (SMBs)
  • Low digital literacy
  • Payment gateway issues
  • Need for local case studies
  • Talent gap

You can be part of the solution!

Final Words from Instructor

Key Takeaways:

  • ✨ Digital marketing is a marathon, not a sprint
  • 📊 Always base decisions on data, not assumptions
  • 🧪 Test, learn, iterate—that's how you improve
  • 🎯 Focus on providing value to your audience first
  • 🚀 The best time to start was yesterday. The second best time is now.

Thank You!

You've completed PRC 112: Digital Marketing Practicum!

You Now Know How To:

  • Build and optimize websites for conversions
  • Create effective content strategies
  • Run social media campaigns
  • Manage Google Ads campaigns
  • Track and measure marketing performance
  • Present professional digital marketing strategies

Stay Connected

Let's Keep Learning Together:

  • 📧 Email: arjan@gurkhatech.com
  • 💼 LinkedIn: https://www.linkedin.com/in/arjankc/
  • 🌐 Website: http://arjankc.com.np/

Feel free to reach out with questions, updates, or just to say hi!

Course Evaluation

Your Feedback Matters:

Please take 5 minutes to complete the course evaluation.

  • What worked well?
  • What could be improved?
  • Suggestions for future iterations?

Your input helps make this course better for future students!

Presentation Time!

Let's Begin the Presentations

Remember:

  • ✅ Be confident—you've done the work
  • ✅ Speak clearly and make eye contact
  • ✅ Stick to your time limit
  • ✅ Enjoy this moment!

You've got this! 🎉

Congratulations!

You're Now a Digital Marketing Practitioner

Keep learning, keep testing, keep growing.

The digital world is yours to conquer!

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