MBA DM Phase 2: The Agency Simulation
Session 13
Persona-Driven Content Calendar at Scale
Block 2 begins: from one post to a system.
Today's Agenda
- Why a calendar, not a checklist
- Mapping content to funnel stage & persona
- Lab: build a 4-week content calendar
- Deliverable: Content calendar (A2 input)
Sandbox vs. Agency Content
Phase 1 asked for one SEO-optimized page. An agency runs a content calendar: multiple pieces, multiple funnel stages, published on a schedule, tied to persona pain points.
The Calendar Framework
| Week | Funnel Stage | Content Type |
|---|
| 1 | Awareness | Educational blog / reel |
| 2 | Consideration | Comparison / how-to guide |
| 3 | Decision | Case study / testimonial |
| 4 | Retention | Tips / community post |
Case Reference
Recall the e-commerce SEO case for how a content cadence compounded organic traffic over time.
Lab: Build Your Content Calendar
- List 8-12 content pieces across 4 weeks
- Tag each with funnel stage + persona pain point
- Assign channel (blog, Instagram, email) to each piece
Deliverable for Session 13
4-Week Content Calendar
First component of your A2 package.