MBA DM Phase 2: The Agency Simulation
Session 9
Advanced Funnel Audit & Competitive Benchmarking
From sandbox builder to agency auditor.
Today's Agenda
- Sandbox recap → agency mindset shift
- Funnel audit framework
- Competitive benchmarking (3 competitors)
- Lab: audit your own Phase 1 sandbox funnel
- Deliverable: Funnel audit worksheet (A1 input)
From Builder to Auditor
Phase 1 asked: "Can you build a funnel?" Phase 2 asks: "Can you audit, fix, and defend someone else's (or your own) funnel like a paid consultant?"
The Funnel Audit Framework
| Stage | Audit Question |
|---|
| Awareness | Which channels drive first touch? Any gaps? |
| Consideration | Is there retargeting / nurture content? |
| Conversion | Is the CTA singular and frictionless? |
| Retention | Is there any post-purchase flow at all? |
Competitive Benchmarking
Pick 3 competitors. For each: capture their funnel entry point (ad, SEO page, social), their offer, and their CTA. Look for the gap you can exploit.
Real Nepal Proof
Recall the home services stack case — layered channels compounded results rather than one silver bullet.
Lab: Audit Your Sandbox
- Map your current funnel stage-by-stage
- Identify the single biggest leak
- Benchmark 3 competitors against the same framework
Deliverable for Session 9
Funnel Audit Worksheet
Stage-by-stage audit + competitive benchmark table. First input into your A1 Campaign Strategy Deck.