MBA DM Phase 2: The Agency Simulation
Session 18
Keyword Mapping & Content Gap Analysis
Finding what's missing, not just what's wrong.
Today's Agenda
- Keyword-to-page mapping at scale
- Content gap analysis vs. competitors
- Local SEO nuance (Nepal market)
- Deliverable: Keyword map + gap list (A3 input)
Keyword Mapping
Every important page should target ONE primary keyword/intent. Multiple pages fighting for the same keyword cause cannibalization.
Content Gap Analysis
Your Site
List your top 10 ranking/target pages.
Competitor
What topics do they rank for that you have NO page for? That's your gap list.
Case Reference
Recall the home services local SEO case for how local-intent keyword mapping drove qualified leads.
Lab: Build Your Keyword Map & Gap List
- Map your top 5 pages to their primary target keyword
- Identify 3 competitor topics you have no page for
- Prioritize the top 2 gaps to fill first
Deliverable for Session 18
Keyword Map + Content Gap List
Second component of your A3 SEO Mini-Audit.