MBA DM Phase 2: The Agency Simulation
Session 17
Technical SEO Audit Toolkit
Block 3 begins: real-world audit skills for A3.
Today's Agenda
- From "add keywords" to full technical audit
- Crawlability, indexability, site speed, mobile
- Free audit tools walkthrough
- Deliverable: Technical audit checklist run (A3 input)
Sandbox vs. Agency SEO
Phase 1 optimized one page. An agency audits an entire site: crawl errors, broken links, duplicate titles, missing schema, slow load times.
The Technical Audit Checklist
| Area | Check |
|---|
| Crawlability | robots.txt, sitemap.xml present & valid |
| Indexability | No accidental noindex tags |
| Speed | Core Web Vitals (LCP, CLS, INP) |
| Mobile | Mobile-friendly test passes |
Toolkit Reference
Use free tools: Google Search Console, PageSpeed Insights, Lighthouse mobile audits, and Screaming Frog (free tier).
Lab: Run Your Technical Audit
- Run your site (or a client site) through the 4-area checklist
- Screenshot/document 3 specific issues found
- Note severity (critical / moderate / minor) for each
Deliverable for Session 17
Technical Audit Findings
First component of your A3 SEO Mini-Audit.