IT 204: E-Commerce - Course Materials | Arjan KC Digital Marketing Expert Nepal

📚 Syllabus Notes

Comprehensive chapter-wise notes following the official IT 204 syllabus.

Unit 1: Introduction

1.1

Why E-commerce? Introduction to E-commerce

Understanding the fundamental reasons behind e-commerce adoption and basic introduction to electronic commerce.

⏱️ 45 minutes

1.2

8 Unique Features of E-commerce Technology | IT 204 Course Notes

An overview of the eight unique features of e-commerce technology that differentiate it from traditional commerce, including ubiquity, global reach, richness, and personalization.

1.3

Types of E-commerce

Overview of B2C, B2B, C2C, P2P, and M-commerce with Nepal context.

⏱️ 45 minutes

Unit 2: E-commerce Business Models and Concepts

2.1

Unit 2: E-commerce Business Models | IT 204 Course Notes

An introduction to the 8 key elements of an e-commerce business model, and an overview of the major B2C and B2B business models, with applications in the Nepali context.

2.4

How E-commerce is Changing Business | IT 204 Course Notes

An overview of how e-commerce is fundamentally changing the nature of business, leading to industry disruption and new opportunities.

Unit 3: E-commerce Infrastructure

3.1

The Internet: Technology Background

Packet switching, TCP/IP, and client/server fundamentals with Nepal context.

⏱️ 40 minutes

3.2

The Infrastructure of the Internet | IT 204 Course Notes

An overview of the key infrastructure components of the internet, including the network of fiber-optic backbones, Internet Service Providers (ISPs), and the TCP/IP protocol suite.

3.3

Understanding the World Wide Web | IT 204 Course Notes

An introduction to the World Wide Web, explaining how it is different from the internet and covering its key components: web servers, web browsers, URLs, and the HTTP protocol.

3.4

Key Features of the Internet and Web | IT 204 Course Notes

An overview of the key features and services of the internet and the web, including email, instant messaging, search engines, and streaming media.

3.5

Mobile Apps

Types of mobile apps, app stores, and the mobile app landscape in Nepal.

⏱️ 35 minutes

Unit 4: E-commerce Security and Payment Systems

4.1

Unit 4 Intro: E-commerce Security and Payment Systems | IT 204

An introduction to the critical issues of e-commerce security, covering the security environment, common threats, and the technology and policy solutions used to protect online transactions, including payment systems.

4.2

Major E-commerce Security Threats | IT 204 Course Notes

An overview of the major security threats in the e-commerce environment, including malicious code (malware), phishing, and denial-of-service (DoS) attacks.

4.3

Technology Solutions for E-commerce Security | IT 204 Course Notes

An overview of the key technology solutions used to secure e-commerce websites and transactions, including encryption (SSL/TLS), firewalls, and antivirus software.

4.4

Management Policies for E-commerce Security | IT 204 Course Notes

An overview of the crucial management policies and procedures needed for a comprehensive e-commerce security plan, including risk assessment and the development of a security policy.

4.5

E-commerce Payment Systems

Overview of credit/debit cards, wallets, mobile payments, and Nepal-specific context.

⏱️ 40 minutes

Unit 5: E-commerce Marketing and Advertising

5.1

Unit 5 Intro: E-commerce Marketing and Advertising | IT 204

An introduction to e-commerce marketing and advertising, covering consumer behavior online, the digital marketing landscape, and the key technologies used to reach and engage customers.

5.2

Digital Marketing Strategies for E-commerce | IT 204 Course Notes

An overview of the key digital marketing strategies used in e-commerce, including Search Engine Marketing (SEO and SEM), display advertising, email marketing, and social media marketing.

5.3

An Introduction to Marketing Technologies (MarTech) | IT 204 Notes

An overview of the key marketing technologies (MarTech) that power e-commerce marketing, including web analytics, CRM systems, and marketing automation platforms.

5.4

Understanding E-commerce Marketing Costs and Benefits | IT 204

An analysis of the costs and benefits of e-commerce marketing, including key metrics like Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV).

Unit 6: Social, Mobile, and Local Marketing

6.1

Unit 6 Intro: Social, Mobile, and Local Marketing | IT 204 Notes

An introduction to the key trends in modern e-commerce marketing: social marketing on platforms like Facebook, mobile marketing for smartphones, and local marketing that leverages a user's geographic location.

6.2