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Digital Marketing Strategy Template for Nepal
class="subtitle">A Complete Framework to Plan, Execute, and Measure Your Digital Marketing Success
Introduction -->
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You Need a Digital Marketing Strategy
well-defined digital marketing strategy is the roadmap to online success. This template helps Nepal businesses create a comprehensive plan that aligns marketing activities with business goals, optimizes budget allocation, and delivers measurable results.
Section 1: Situation Analysis -->
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Situation Analysis (Where Are You Now?)
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class="content">
ess Overview
y name and industry
offered
ique value proposition
t market position
differentiators from competitors
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t Digital Presence
traffic (monthly visitors)
media following
list size
t SEO rankings
line reviews and reputation
g digital marketing activities
Analysis
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gths
esses
>
advantages do you have?
do you do better than others?
unique resources do you have?
could you improve?
do you lack resources?
are others doing better?
>
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ities
>
market trends can you leverage?
gaps exist in the market?
there emerging technologies?
obstacles do you face?
are competitors doing?
there changing market conditions?
>
>
Section 2: Goals & Objectives -->
id="goals">
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Goals & Objectives (Where Do You Want to Go?)
Goals Framework
Specific, Measurable, Achievable, Relevant, and Time-bound goals:
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class="content">
ess Goals
ue target: NPR _________ by [date]
umber of new customers: _____ per month
share increase: ____%
expansion: [cities/regions]
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class="content">
Marketing Goals
traffic: _____ monthly visitors
generation: _____ leads per month
version rate: ____% improvement
media followers: _____ growth
list: _____ subscribers
rankings: Top 3 for _____ keywords
>
Section 3: Target Audience -->
id="target-audience">
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Target Audience (Who Are You Targeting?)
er Persona Template
detailed profiles of your ideal customers:
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Persona
dary Persona
>
g>Name/Title
"Tech-Savvy Entrepreneur Raj"]
"Traditional Business Owner Sita"]
g>Demographics
gender, location, income
gender, location, income
g>Job/Role
ess owner, decision-maker
g manager
g>Goals
business, increase revenue
marketing ROI
g>Challenges
budget, lack of expertise
g marketing value
g>Online Behavior
LinkedIn, Google Search
al networks, blogs
>
>
Section 4: Channel Strategy -->
id="channels">
class="major">
Digital Marketing Channels (How Will You Reach Them?)
nel Selection Matrix
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nel
Tactics
>
g>SEO
High ☐ Medium ☐ Low
ic visibility, traffic
word targeting, content, technical SEO
g>PPC/Google Ads
High ☐ Medium ☐ Low
traffic, conversions
ads, display ads, remarketing
g>Social Media
High ☐ Medium ☐ Low
d awareness, engagement
Instagram, LinkedIn, TikTok
g>Content Marketing
High ☐ Medium ☐ Low
, education, SEO
posts, guides, videos
g>Email Marketing
High ☐ Medium ☐ Low
urturing, retention, sales
ewsletters, automation, campaigns
g>Local SEO
High ☐ Medium ☐ Low
visibility, foot traffic
My Business, citations, reviews
>
>
Section 5: Content Strategy -->
id="content">
class="major">
Content Strategy (What Will You Create?)
tent Planning Framework
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class="content">
tent Pillars
tify 3-5 core themes:
1: [e.g., Industry Trends]
2: [e.g., How-To Guides]
3: [e.g., Customer Success Stories]
4: [e.g., Product Updates]
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class="content">
tent Calendar
g frequency:
posts: _____ per week/month
media: _____ posts per day
newsletters: _____ per month
_____ per month
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Section 6: Budget Allocation -->
id="budget">
class="major">
Budget & Resources (How Much Will You Invest?)
Marketing Budget Template
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thly Budget (NPR)
nual Budget (NPR)
of Total
>
Services
Ads
Media Marketing
tent Creation
Marketing
& Software
& Creative
g>Total
g>_________
g>_________
g>100%
>
>
Section 7: KPIs & Measurement -->
id="kpis">
class="major">
KPIs & Measurement (How Will You Track Success?)
Performance Indicators
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class="content">
Metrics
visitors (monthly)
sources breakdown
per session
session duration
ce rate
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version Metrics
version rate (%)
per lead (CPL)
per acquisition (CPA)
on ad spend (ROAS)
lifetime value (CLV)
g Schedule
g>Weekly: Traffic, leads, ad spend
g>Monthly: Comprehensive performance report
g>Quarterly: Strategy review and adjustment
g>Annually: Full year analysis and planning
>
Section 8: Action Plan -->
id="action-plan">
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90-Day Action Plan (What's Your First Step?)
1: Month 1 (Foundation)
audit and optimization
up analytics and tracking
research
buyer personas
content calendar
2: Month 2 (Implementation)
ch content marketing
SEO optimization
social media campaigns
up email automation
ch initial PPC campaigns (if applicable)
3: Month 3 (Optimization)
alyze performance data
test campaigns
underperforming channels
successful tactics
e targeting and messaging
>
CTA Section -->
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eed Help Creating Your Digital Marketing Strategy?
g and executing a comprehensive digital marketing strategy requires expertise, time, and resources. As a digital marketing expert in Nepal, I help businesses create customized strategies that drive measurable results and sustainable growth.
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comprehensive SEO checklist tailored for the Nepali market.
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insights and strategies for digital marketing in Nepal.
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in touch
to create a winning digital marketing strategy? Contact me today for a free consultation and custom strategy development.
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class="icon solid fa-envelope">arjan@gurkhatech.com
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