PPC Seasonality in Nepal: When to Ramp Up Your Ad Spend for Maximum Impact

Running PPC campaigns in Nepal without understanding local seasonality is like planting crops without knowing the monsoon cycle. After managing over ₹50M in ad spend for Nepali businesses, I’ve identified clear patterns that can make or break your campaign performance.

Here’s your data-backed guide to Nepal’s PPC seasons:

1. The Festival Frenzy (September-January)

Key Periods:

• Dashain/Tihar (Sept-Oct): CPC increases 35-50% for:
  • Electronics
  • Clothing
  • Gift items
  • Travel bookings
• Christmas/New Year (Dec-Jan): 40% higher conversion rates for:
  • Luxury goods
  • Restaurant deals
  • Hotel packages

Pro Tip: Start increasing budgets 3 weeks before major festivals when research behavior begins.

2. Wedding Season Waves (March-May & November-December)

Nepal has two peak wedding seasons where certain verticals see massive PPC potential:

Top Performing Categories:

• Jewelry (200% increase in “wedding rings” queries)
• Catering services
• Bridal wear
• Event venues

Bid Strategy: Use seasonal ad scheduling to focus spend on evenings/weekends when couples research vendors.

3. Monsoon Slowdown (June-August)

Exceptions That Thrive:

• Umbrella/rain gear sellers
• Indoor entertainment (OTT platforms see 25% more signups)
• Online education courses

Opportunity: This is the best time for:

• Brand-building campaigns (lower CPC)
• Testing new ad creatives
• Remarketing lists buildup

4. Political/Event-Based Spikes

Nepal’s unique political calendar creates unexpected PPC opportunities:

Election Periods:

• 300% increase in “printing services” queries
• Local news sites get premium CPM rates

Disaster Preparedness:

• Earthquake anniversaries spike insurance queries
• Flood season increases “water purifier” searches

Actionable Seasonal PPC Checklist

1. Calendar Mapping
   Mark all Nepali festivals, holidays, and cultural events 6 months in advance

2. Budget Allocation
   Reserve 40% of annual PPC budget for Sept-Jan period

3. Creative Preparation
   Have festival-specific ad creatives ready 45 days in advance

4. Bid Adjustments
   Set up automated rules to increase bids during known peak periods

5. Landing Page Optimization
   Create seasonal landing pages with countdown timers for festivals

The Hidden Opportunity: Off-Season PPC

Smart advertisers leverage “low seasons” to:

• Acquire customers at 60% lower CAC
• Build remarketing lists for peak seasons
• Test new markets with less competition