Session 21: Advanced Email Automation Flows

--:-- --
↓ Scroll for more
MBA DM Phase 2: The Agency Simulation

Session 21

Advanced Email Automation Flows

Block 4 begins: from one sequence to a system of flows.

Today's Agenda

  • Welcome, Nurture, Re-engage flows
  • Segmentation logic (behaviour & attribute-based)
  • AI-assisted email drafting
  • Deliverable: Email flows + segmentation rules (A2 complete)

One Sequence vs. Three Flows

Phase 1 built one 3-email nurture sequence. An agency runs at least three flows, each triggered by different behaviour: Welcome (signup), Nurture (undecided), Re-engage (dormant).

Segmentation Logic

Behaviour-based

Opened vs. didn't; clicked vs. didn't.

Attribute-based

Persona, source, purchase history.

Check: Flow Triggers

Prompt: cold-call a student.

Lab: Design Your 3 Flows

  1. Flowchart each: trigger → email 1 → wait → email 2 → branch
  2. Write full copy for at least one email per flow
  3. Define your Nurture segmentation rule

Deliverable: Assignment A2 Complete

Email Automation Flows

Final piece of A2 — content calendar, ads, A/B plan, influencer brief, and email flows now complete.

Thank You!

Open Session 21 Note