MBA DM Phase 2: The Agency Simulation
Session 11
Building the A1 Campaign Strategy Deck (Draft)
Assembling the pitch.
Today's Agenda
- A1 deck structure (10 slides)
- Storytelling: objective → audit → strategy → budget
- Lab: draft your A1 deck
- Deliverable: A1 draft (feeds Session 12 peer review)
The A1 Deck Structure
| # | Slide |
|---|
| 1 | Business objective & KPI target |
| 2 | Persona & customer journey |
| 3-4 | Funnel audit + competitive benchmark (Session 9) |
| 5 | Channel strategy & rationale |
| 6 | Budget table & allocation logic (Session 10) |
| 7 | Risk/compliance summary |
| 8 | Timeline & milestones |
| 9 | Expected outcomes / KPI forecast |
| 10 | Ask / next steps |
Traditional vs. Digital Framing
Position digital as complementary to (not a replacement for) the client's existing traditional efforts, where relevant — this is a common stakeholder objection to pre-empt.
Lab: Draft Your A1 Deck
- Assemble slides 1-10 using your Session 9-10 worksheets
- Write speaker notes for each slide
- Time yourself: target 8-10 minute pitch
Deliverable for Session 11
A1 Draft Deck
Complete draft ready for Session 12 peer review before final submission.