Session 11: Building the A1 Campaign Strategy Deck (Draft)

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MBA DM Phase 2: The Agency Simulation

Session 11

Building the A1 Campaign Strategy Deck (Draft)

Assembling the pitch.

Today's Agenda

  • A1 deck structure (10 slides)
  • Storytelling: objective → audit → strategy → budget
  • Lab: draft your A1 deck
  • Deliverable: A1 draft (feeds Session 12 peer review)

The A1 Deck Structure

#Slide
1Business objective & KPI target
2Persona & customer journey
3-4Funnel audit + competitive benchmark (Session 9)
5Channel strategy & rationale
6Budget table & allocation logic (Session 10)
7Risk/compliance summary
8Timeline & milestones
9Expected outcomes / KPI forecast
10Ask / next steps

Traditional vs. Digital Framing

Position digital as complementary to (not a replacement for) the client's existing traditional efforts, where relevant — this is a common stakeholder objection to pre-empt.

Check: Deck Order

Prompt: cold-call one student.

Lab: Draft Your A1 Deck

  1. Assemble slides 1-10 using your Session 9-10 worksheets
  2. Write speaker notes for each slide
  3. Time yourself: target 8-10 minute pitch

Deliverable for Session 11

A1 Draft Deck

Complete draft ready for Session 12 peer review before final submission.

Review Questions 📝

  1. What is an action title? Rewrite the title "Competitor Analysis" as an action title.
  2. Explain the pyramid principle in one sentence.
  3. List the four sections of the A1 deck and the evidence that belongs in each.

Apply it: A classmate's deck spends 4 of 10 slides on background theory. Propose a revised slide order and explain why.

Thank You!

Open Session 11 Note