Unit 10.10

Digital Economy

IT 231: IT and Applications (BBA)

Economic activity that results from billions of online connections among people, businesses, devices, data, and processes.

It's a fundamental transformation of how value is created, exchanged, and measured — not just "doing business online."

E-Commerce & Digital Trade: Online buying/selling (Daraz, Amazon).
Platform Economy: Uber, Airbnb, Facebook — connecting buyers and sellers without owning assets.
Data as a Resource: "Data is the new oil." Companies monetize user data.
Fintech: eSewa, Khalti, digital wallets, mobile banking.
Gig Economy: Upwork, Fiverr — selling skills globally.

A platform becomes more valuable to each user as more users join it.

eSewa and Khalti have transformed everyday payments.

Vehicle tax, passport applications online.

IT parks fostering tech-based businesses.

Facebook & Google Ads for Nepali businesses.