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Unit 1.1

Why E-commerce? Introduction to E-commerce

IT 204: E-Commerce

Learning Objectives

By the end of this chapter, you will be able to:

  • ✅ Define e-commerce and understand its basic concepts
  • ✅ Explain the key reasons why businesses adopt e-commerce
  • ✅ Identify the main drivers of e-commerce growth

What is E-commerce?

E-commerce (electronic commerce) is the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.

It encompasses all business transactions conducted electronically between different parties.

Core Components of E-commerce

1. Digital Transactions 💳

Electronic payment processing, from credit cards to digital wallets.

2. Online Presence 🏪

Digital storefronts, websites, mobile apps, and marketplaces.

3. Supply Chain Integration 🚚

Automated inventory management, order processing, and fulfillment.

4. Customer Relationship Management (CRM) 💬

Digital customer service, support, and engagement tracking.

Why E-commerce? The Core Drivers

🌍 Global Reach

Access customers worldwide, 24/7, breaking geographical barriers.

💰 Cost Effectiveness

Lower operational costs, reduced overhead, and process automation.

🛍️ Customer Convenience

Shop anytime, anywhere, with vast selection and easy price comparison.

⚡ The fourth key driver is the ability to leverage data for smarter business decisions.

The Power of Data-Driven Insights 📊

  • 🔍 Customer Behavior Tracking: Understand what users want and how they shop.
  • 🎯 Targeted Marketing: Deliver personalized ads and offers for higher conversion.
  • 📈 Sales Analytics: Track performance, identify trends, and forecast demand.
  • 📦 Inventory Optimization: Automate stock management to avoid over/under-stocking.

A Brief History of E-commerce

  • 1970s: The Dawn of EDI (Electronic Data Interchange) for B2B transactions.
  • 1990s: The World Wide Web emerges, first online stores appear.
  • 2000s: Rise of online marketplaces like Amazon & eBay.
  • 2010s: The Mobile Commerce boom – shopping on smartphones becomes mainstream.
  • 2020s: Social Commerce & AI integration create hyper-personalized experiences.

Practical Application: Nepal's E-commerce Landscape

Key Market Trends

  • Growing Internet & Smartphone Penetration
  • Mobile-First Shopping Behavior
  • Cash-on-Delivery (COD) still dominant
  • Adoption of local payment gateways (eSewa, Khalti)

Prominent Local Players

  • Daraz: Largest general marketplace
  • Sastodeal: Competitive pricing platform
  • Hamrobazar: Leading C2C marketplace for used goods

Case Study: Challenges & Opportunities in Nepal

Challenges 🚧

  • Logistics & delivery infrastructure
  • High rate of COD returns
  • Building trust in online payments

Opportunities ✨

  • Large, growing online audience
  • Rising tech-savvy middle class
  • Supportive government policies

Key Takeaways

E-commerce represents a fundamental shift in how business is conducted globally.

  • It eliminates geographical and time-based barriers for businesses and consumers.
  • Cost reduction, efficiency, and customer convenience are primary drivers for adoption.
  • Data analytics provide a powerful competitive advantage in the digital marketplace.

Discussion Time 💬

  1. What are the main challenges businesses face when transitioning from a physical store to an e-commerce model?
  2. How has the rise of mobile technology specifically changed e-commerce in Nepal?
  3. What role do payment systems like eSewa and Khalti play in the growth of e-commerce in Nepal?

Thank You

Next Up: Types of E-commerce (B2B, B2C, C2C)

Course Home | Unit 1 Overview