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Deck 03.2

Web-Based and Mobile Applications

ICT 110: IT for Business

Today's Learning Objectives

By the end of this session, you will be able to:
  • ✅ Define and differentiate between web-based and mobile applications.
  • ✅ Analyze the role of these applications across core business functions (Finance, HR, Operations, Marketing).
  • ✅ Evaluate key criteria for selecting the right software for a business.
  • ✅ Identify real-world examples of business applications in the Nepali context.

What are Web-Based Applications?

Software that runs on a web server and is accessed by users through a web browser. Also known as "web apps" or "cloud software".


Key Characteristics ⚡

  • Accessibility: Usable from any device with a browser and internet.
  • No Installation: Users don't need to install software on their devices.
  • Centralized Data: Data is stored on a central server (the cloud), making collaboration easier.
  • Automatic Updates: The provider manages all updates and maintenance.

Example: Google Workspace (Docs, Sheets, Gmail), Salesforce CRM

What are Mobile Applications?

Software specifically designed to run on a mobile device, such as a smartphone or tablet. Downloaded from an app store (e.g., Google Play, Apple App Store).


Key Characteristics 📱

  • Device Integration: Can use device features like camera, GPS, and push notifications.
  • Offline Functionality: Many apps can work without a constant internet connection.
  • Optimized Performance: Built for a specific operating system (iOS or Android) for speed.
  • User Installation: Requires users to download and install the app.

Example: Mobile banking apps (Nabil SmartBank), WhatsApp, Pathao

Web vs. Mobile Apps: A Business Choice

🌐 Web Applications

  • Reach: Broader, platform-independent.
  • Development: Generally faster and cheaper to build and maintain.
  • Deployment: Instant updates for all users.
  • Best for: Complex data entry, dashboards, internal business systems (e.g., ERP, HRMS).

📱 Mobile Applications

  • Engagement: Higher, through push notifications and device integration.
  • Performance: Faster and more responsive.
  • Offline Access: Crucial for field staff or areas with poor connectivity.
  • Best for: Frequent use, location-based services, customer-facing tasks.
The choice isn't "either/or". Many businesses use a combination of both to serve different needs.

Applications in FINANCE 💰

Moving beyond spreadsheets to real-time, collaborative financial management.

Examples:

  • Web-Based Accounting: Systems like Tally on Cloud or QuickBooks Online allow accountants and managers to access financial data from anywhere, simplifying audits and reporting.
  • Mobile Payment Gateways: Apps like eSewa and Khalti enable businesses to receive instant digital payments, improving cash flow and reducing transaction friction.
  • Expense Tracking Apps: Mobile apps that let employees scan receipts and submit expense reports on the go, automating a tedious HR and Finance process.

Applications in OPERATIONS ⚙️

Streamlining processes from supply chain to project delivery.

Examples:

  • Project Management Tools: Web apps like Asana, Trello, or Jira help teams manage tasks, deadlines, and resources, providing clear visibility on project progress.
  • Inventory Management: Mobile apps with barcode scanning capabilities allow warehouse staff to track stock levels in real-time, reducing errors and preventing stockouts.
  • Supply Chain & Logistics: Delivery services like Pathao use a combination of a web dashboard for businesses and a mobile app for drivers to manage and track orders efficiently.

Applications in HUMAN RESOURCES 🤝

Automating administrative tasks and improving employee engagement.

Examples:

  • Human Resource Management Systems (HRMS): Web platforms like Keka HR or PeopleStrong manage everything from payroll and attendance to performance reviews in one central system.
  • Recruitment Platforms: Web-based tools like LinkedIn Recruiter or local portals like MeroJob help HR managers find, track, and communicate with candidates.
  • Employee Self-Service (ESS): Mobile apps that allow employees to request leave, view payslips, and update their personal information, freeing up HR staff time.

Applications in MARKETING & SALES 🎯

Using data to understand customers and manage relationships.

Examples:

  • Customer Relationship Management (CRM): Web-based CRMs like Salesforce or HubSpot provide a 360-degree view of the customer, tracking all interactions from sales to support.
  • Analytics Dashboards: Web tools like Google Analytics help businesses understand website traffic and user behavior to make data-driven marketing decisions.
  • Customer Loyalty Apps: Branded mobile apps that offer rewards, promotions, and easy ordering to encourage repeat business (e.g., a coffee shop app).

Choosing the Right Software for Your Business 🔍

A strategic decision that impacts efficiency, cost, and security.

1. Functionality & Fit

  • Does it solve your specific problem?
  • Is it user-friendly for your team?
  • Can it scale as your business grows?
  • Does it integrate with other systems you use?

2. Total Cost of Ownership (TCO)

  • Subscription fees (SaaS) vs. one-time license.
  • Implementation & data migration costs.
  • Employee training time and cost.
  • Ongoing support and maintenance fees.

3. Security & Compliance

  • How is your business data protected?
  • Does it comply with local regulations (e.g., NRB directives for FinTech)?
  • What is the provider's reputation and uptime record?
  • Are there clear data backup and recovery plans?

The "Suite" Advantage: Integrated Systems

Many businesses opt for integrated suites where different applications work together seamlessly.

Example: Microsoft 365 / Google Workspace
  • 📊 Excel/Sheets (Finance): For budgeting, financial modeling, and analysis.
  • 🤝 Teams/Meet (HR/Ops): For internal communication, interviews, and project meetings.
  • 📝 Word/Docs (Marketing/All): For creating reports, proposals, and marketing copy.
  • ☁️ OneDrive/Drive (All): Centralized cloud storage for secure file sharing and collaboration across all departments.
Integration reduces data silos and improves cross-functional collaboration.

Practical Application: The Nepali Context 🇳🇵

How local businesses leverage web and mobile applications.

eSewa (FinTech)

Primarily a mobile app for P2P and C2B payments. They provide a web-based merchant dashboard for businesses to track transactions, manage accounts, and generate reports, supporting financial operations.

CG Foods (Manufacturing/FMCG)

Uses a web-based Enterprise Resource Planning (ERP) system to manage its entire supply chain, from raw material procurement to distribution. Mobile apps are used by the sales force to take orders from retailers in real-time.

Daraz (E-commerce)

A mobile-first platform for consumers. For its 100,000+ sellers, it provides a comprehensive web-based "Seller Center" to manage inventory, pricing, orders, and marketing campaigns, empowering small businesses.

Vianet (ISP/Services)

The Vianet mobile app allows customers to pay bills, upgrade plans, and log support tickets. This automates customer service, reducing operational costs and improving customer experience.

Summary & Key Takeaways

Here's what to remember about web and mobile apps in business:
  • 💼 Web and mobile apps are not just for marketing; they are critical tools that enhance efficiency and decision-making across all business functions.
  • ⚖️ The choice between web, mobile, or a hybrid approach depends on the target user, required functionality (e.g., offline access), and business objectives.
  • 🔍 Selecting software is a strategic process. Businesses must evaluate functionality, total cost, security, and scalability to ensure a good return on investment.
  • 📈 Effective use of these applications provides a significant competitive advantage by automating processes, providing valuable data insights, and improving stakeholder collaboration.

Thank You!

Questions?


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