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Module 9

Meta Ads Manager

Digital Marketing & AI Launchpad

Phase 4: Amplification

Duration: 1 hour

Learning Objectives

  • ✅ Navigate Meta Business Suite
  • ✅ Structure campaigns properly
  • ✅ Define target audiences
  • ✅ Set budgets strategically
  • ✅ Run effective A/B tests

Meta Business Suite

Business Manager (Organization)
├── Business Settings (Team, Assets)
├── Ads Manager (Campaigns)
└── Business Suite (Inbox, Planner)

Personal vs Business Account

Feature Personal Business
Ad Accounts 1 Multiple
Team Access No Yes + Roles
Pixel Access Basic Advanced
Campaign Hierarchy

Campaign Structure

📊 CAMPAIGN
Objective (Traffic, Leads, Sales)
👥 AD SET
Audience + Budget
🎨 AD
Creative + Copy

Objectives by Funnel

Stage Objectives
TOFU Awareness, Reach
MOFU Traffic, Engagement, Video
BOFU Leads, Conversions, Sales
Audience Types

Audience Targeting

Three Types

  • 🎯 Core - Demographics + Interests
  • 📦 Custom - Your data
  • 👯 Lookalike - Similar users

Core Audiences

Demographics
Age, Gender, Location
Interests
Pages, Topics
Behaviors
Purchases, Devices

Targeting Stack Example

Age: 22-45
Location: Nepal
Language: English, Nepali

Interests:
Digital marketing OR Social media
AND Entrepreneurship
AND Online education

Exclude:
Past purchasers

Custom Audiences

  • 🌐 Website visitors
  • 📧 Email list upload
  • 📱 App activity
  • ❤️ Page/post engagers
  • 🎬 Video viewers (25%, 50%, 75%)

Lookalike Audiences

Meta finds users similar to your best customers

  • 1% = Most similar (best)
  • 1-2% = Balance
  • 5-10% = Awareness only

🤖 AI Audience Research

I'm running Facebook Ads for [business].
Target customer: [description]
Product: [what you sell]

Help me define:

- 5 interest targeting combinations
- 3 custom audience ideas
- 2 lookalike strategies
- Audience exclusions
Budget Types

Budget Types

Daily Lifetime
~Amount/day Total for duration
Flexible pacing Controlled pacing
Ongoing campaigns Time-sensitive

Budget by Stage

Stage Daily Learning
Testing $5-20 1-2 weeks
Scaling $50-200 3-7 days
Mature $500+ 1-3 days

The Learning Phase

Meta needs ~50 conversions/week to optimize

  • Don't make major changes
  • Let it run 3-7 days
  • Performance will fluctuate
A/B Testing

A/B Testing Priority

  1. Audience (biggest impact)
  2. Creative (high impact)
  3. Copy (medium impact)
  4. Placement (lower impact)

Test ONE variable at a time

Test Requirements

  • 100+ results per variation
  • 95% confidence level
  • 3-7 days minimum

2x difference + 50 results = likely real

Video Ad Structure

0-3 sec: 🎣 HOOK
3-10 sec: 😟 PROBLEM
10-25 sec: ✨ SOLUTION
25-35 sec: ⭐ PROOF
35-45 sec: 👉 CTA

Naming Convention

[Date]_[Funnel]_[Audience]_[Offer]_[Objective]

Examples:
• 2025-01_TOFU_Interests_Blog_Traffic
• 2025-01_MOFU_VideoViewers_Guide_LeadGen
• 2025-01_BOFU_WebVisitors_Course_Conversions

Hands-on Activity

"Launch Your First Campaign"

  1. Account Audit (10 min)
    Verify pixel, check audiences
  2. Campaign Setup (20 min)
    Traffic objective, targeting
  3. Build Audiences (15 min)
    Interest + Custom + Lookalike

Deliverables

  • ☐ Business Manager configured
  • ☐ 3 saved audiences ready
  • ☐ Draft campaign structure
  • ☐ 5 AI-generated ad variations
  • ☐ Budget and timeline plan

Key Takeaways

  1. Structure enables testing
  2. Audiences > Creative
  3. Respect Learning Phase
  4. Test one variable only
  5. AI accelerates research

Final Module

Modern Workflow & Cyber Review

Automation and security wrap-up