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Module 5 Title Slide

Module 5

Social Media Management & Design

Digital Marketing & AI Launchpad

Phase 2: Content & Optimization

Duration: 1 hour

Learning Objectives

  • ✅ Understand platform demographics
  • ✅ Create consistent visual identity
  • ✅ Build a content calendar
  • ✅ Use AI design tools (Canva)
  • ✅ Develop platform-specific strategies
Platform Matrix

Know Your Platforms

Platform Audience Best For
Facebook 25-55 Community, awareness
Instagram 18-35 Visual, lifestyle
TikTok 16-30 Viral, entertainment
LinkedIn 25-55 B2B, professional

Nepal Insights

Top Platforms in Nepal 2024-2025

  1. 🥇 Facebook - Still dominant
  2. 🥈 TikTok - Fastest growing
  3. 🥉 Instagram - Urban youth
  4. 📺 YouTube - Strong video reach

Platform Selection

Master 2-3 platforms before expanding

Choose based on:

  • Where is your audience?
  • What content can you create?
  • What resources do you have?
Visual Identity

Visual Identity Elements

🎨 COLOR PALETTE - Primary, secondary, accent
🔤 TYPOGRAPHY - Heading + body fonts
📷 PHOTOGRAPHY STYLE - Filters, framing
📐 GRAPHIC ELEMENTS - Icons, patterns
🗣️ TONE OF VOICE - Formal/casual

Color Psychology

Color Association
Blue Trust, professionalism
Green Growth, nature, health
Red Energy, urgency
Purple Luxury, creativity
Content Pillars

Content Pillars

Choose 3-5 pillars for your content strategy

  • 📚 Educational - Tips, how-tos
  • ✨ Inspirational - Quotes, stories
  • 😄 Entertaining - Memes, BTS
  • 💰 Promotional - Offers, products
  • 👥 Community - User content, Q&As
80/20 Rule

The 80/20 Rule

80% Value

Educate, entertain, inspire

20% Promotion

Sell, promote, ask

Sample Weekly Calendar

Day Content Type
MondayEducational Tip
TuesdayBehind-the-scenes
WednesdayUser content
ThursdayIndustry news
FridayEntertainment
SaturdaySoft promotion
SundayCommunity Q&A

Canva Magic Studio

  • Magic Design - Generate from prompts
  • Magic Write - AI copywriting
  • Magic Edit - Photo editing
  • Magic Resize - All platform sizes
  • Magic Media - Generate images

Image Sizes

Platform Size (px)
Facebook Post 1200 x 630
Instagram Post 1080 x 1080
Instagram Story 1080 x 1920
LinkedIn Post 1200 x 627

🤖 AI Caption Prompt

Write 5 Instagram captions for [topic].
Target audience: [description]
Tone: [professional/casual/inspiring]

Include:

- Hook in first line
- Value or story
- Call-to-action
- 3-5 relevant hashtags

Hashtag Strategy

Type Example
Broad #marketing
Niche #digitalmarketingnepal
Branded #yourbrandname
Location #kathmandustartup

Free Scheduling Tools

  • Meta Business Suite - FB + IG (Free)
  • Buffer - Multi-platform (Free tier)
  • Later - Visual planning (Free tier)

Hands-on Activity

"The Calendar" - 45 minutes

  1. Visual Identity (10 min)
    Create Brand Kit in Canva
  2. Calendar (15 min)
    Plan 7 days of content
  3. Design (20 min)
    Create 3 social graphics

Deliverables

  • ☐ Brand Kit in Canva
  • ☐ 7-day content calendar
  • ☐ 3 social media graphics
  • ☐ Hashtag list (30+)

Key Takeaways

  1. Platform fit matters - Go where audience is
  2. Consistency builds brands - Visual + schedule
  3. Content pillars structure - 80% value, 20% sell
  4. AI accelerates creation - Canva Magic
  5. Plan ahead - Calendars prevent panic

Next Module

Analytics & Insights

Data literacy and decision making