Module 4

Learning Objectives

• ✅ Understand how Google search works
• ✅ Conduct basic keyword research
• ✅ Identify search intent
• ✅ Optimize on-page elements
• ✅ Use AI for SEO analysis

How Google Works

What Google Evaluates

• Relevance - Does it match the query?
• Authority - Is this trusted?
• User Experience - Fast, mobile-friendly?
• Content Quality - Comprehensive, accurate?

E-E-A-T

• Experience - First-hand experience
• Expertise - Knowledge in field
• Authoritativeness - Go-to source
• Trustworthiness - Reliable content

Keyword Types

The Long-Tail Opportunity

Free Keyword Tools

• Google Keyword Planner - Volume estimates
• Ubersuggest - Free keyword ideas
• AnswerThePublic - Question keywords
• Google Autocomplete - Related searches

Search Intent Types

How to Identify Intent

1. Google it - See what ranks
2. Check SERP features - Ads = transactional
3. Analyze words - "buy," "how to," "best"

On-Page SEO Checklist

Title Tag Best Practices

• ✅ "SEO Services Nepal | Digital Marketing - Gurkha Tech"
• ❌ "Home - My Website" (too generic)
• ❌ "SEO SEO SEO Nepal SEO" (stuffing)

Meta Description

Include:

• Primary keyword (naturally)
• Value proposition
• Call-to-action
• Reason to click

URL Structure

🤖 AI for Keyword Clustering

I have these keywords for my [business]:
[List keywords]

Group them by:

1. Topic similarity
2. Search intent
3. Funnel stage

Suggest which should be:

- Same page vs. dedicated page
- Primary vs. secondary

Core Web Vitals

Quick Technical Wins

• Enable compression (Gzip)
• Optimize images (WebP)
• Use a CDN (Cloudflare)
• Enable caching
• Minimize CSS/JS

Hands-on Activity

"Green Light SEO" - 45 minutes

1. Keyword Selection (10 min)
   1 primary + 3 secondary keywords
2. On-Page Optimization (25 min)
   Title, meta, URL, headers, images
3. Technical Check (10 min)
   PageSpeed Insights test

Deliverables

• ☐ Keyword research (10+ keywords)
• ☐ SEO audit of one page
• ☐ Optimized title + meta description
• ☐ PageSpeed Insights screenshot

Key Takeaways

1. Keywords = Questions people ask
2. Intent > Volume - Right traffic matters
3. On-page basics work - Title, meta, headers
4. Speed matters - Fast sites rank better
5. AI accelerates research - Clustering, gaps