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Module 10

Modern Workflow & Cyber Review

Digital Marketing & AI Launchpad

Phase 4: Amplification (Final Module)

Duration: 1 hour

Learning Objectives

  • ✅ Build automated workflows
  • ✅ Connect marketing tools
  • ✅ Apply AI ethics principles
  • ✅ Complete security audit
  • ✅ Integrate all course learnings

Why Automate?

Task Manual Automated
Lead notification 5 min/lead Instant
Social posting 30 min/day Scheduled
Weekly reports 2 hours Auto

The Automation Question

  1. Do I do this more than once?
  2. Is it triggered by an event?
  3. Does it follow predictable steps?
  4. Could a machine do it faster?

3+ Yes = Automate It

What is Zapier?

No-code platform connecting 5,000+ apps

  • Zap = Automated workflow
  • Trigger = Starting event
  • Action = What happens next
Automation Ecosystem

Anatomy of a Zap

📝 TRIGGER: Form submission
↓ ACTION 1: Create CRM contact
↓ ACTION 2: Send welcome email
↓ ACTION 3: Notify team (Slack)
↓ ACTION 4: Log to spreadsheet

Common Automations

  • 📧 Lead Management
    Form → CRM → Email → Sales alert
  • 📢 Content Distribution
    Blog → Social → Newsletter → Log
  • 📊 Reporting
    Weekly → Pull metrics → Compile → Send

🤖 AI Workflow Design

I need to automate my [process name].

Current manual steps:

1. [step 1]
2. [step 2]
3. [step 3]

Tools I use: [list tools]

Create a Zapier workflow with:

- Trigger event
- Required actions
- Error handling

Zapier vs Make

Feature Zapier Make
Learning Easy Moderate
Visual Linear Canvas
Logic Basic Advanced
Pricing Per task Per operation
AI Ethics

AI Ethics Framework

🔍 TRANSPARENCY
Disclose AI use
✅ ACCURACY
Verify facts
🔒 PRIVACY
Protect data
⚖️ FAIRNESS
Avoid bias

AI Ethics Pitfalls

Pitfall Solution
Fake testimonials Real customer quotes
Deepfake content Authentic imagery only
Manipulative targeting Ethical selection
Over-personalization Respect boundaries

AI Ethics Checklist

  • ☐ Is content factually accurate?
  • ☐ Comfortable if users knew AI helped?
  • ☐ Respects user privacy?
  • ☐ Could be perceived as deceptive?
  • ☐ Added my own expertise?
Security Shield

Final Security Audit

  • ☐ Unique strong passwords (16+ chars)
  • ☐ Password manager active
  • ☐ 2FA on all critical accounts
  • ☐ Recovery options updated
  • ☐ Inactive sessions logged out

2FA Priority Order

  1. 📧 Email accounts (highest)
  2. 💰 Financial accounts
  3. 🌐 Domain/hosting
  4. 📱 Social media
  5. 🔧 Marketing tools

If Account Compromised

⚡ IMMEDIATE (0-1h)
Change password, revoke sessions, enable 2FA
📋 SHORT-TERM (1-24h)
Review apps, check transactions, notify team
🔄 RECOVERY (1-7d)
Audit all accounts, update recovery, add protection

Capstone Activity

"Your Digital Marketing System"

  1. Strategy Map (15 min)
    One-page business overview
  2. 90-Day Plan (15 min)
    Month-by-month actions
  3. Automation Design (15 min)
    Lead-to-customer workflow

The 90-Day Framework

Month Focus Actions
1 Foundation Website, SEO, calendar
2 Content Blog, social, email list
3 Amplify Ads, automation, optimize

Course Skills Acquired

  • 🏠 Build secure digital presence
  • 📝 Create strategic content
  • 🔍 Optimize for search & social
  • 📊 Analyze data for decisions
  • ⚙️ Automate workflows
  • 📢 Advertise effectively
  • 🤖 Use AI tools ethically

Key Takeaways

  1. Automation multiplies effort
  2. Connected tools beat isolated ones
  3. AI is a tool, not replacement
  4. Security is non-negotiable
  5. Strategy before tactics
Future Work

What's Next?

  • 📋 Complete all module deliverables
  • ⚙️ Set up one automation
  • 🔐 Conduct full security audit
  • 📅 Create 90-day action plan

🎉 Congratulations!

You've Completed the Course

Digital Marketing & AI Launchpad

10 hours of intensive, practical training

Remember

The best learning happens by doing.

Take action today.

Thank you for learning with us!