--:-- --
↓ Scroll for more

Module 1

The Digital Home Base & Cyber Security

Digital Marketing & AI Launchpad

The 80/20 Sprint Workshop

Duration: 1 hour

Learning Objectives

By the end of this module, you will be able to:

  • ✅ Explain domain names vs. hosting
  • ✅ Understand how DNS works
  • ✅ Implement SSL and 2FA security
  • ✅ Recognize phishing attempts
  • ✅ Use AI for technical explanations

Why Start Here?

You can't drive traffic to a house that doesn't exist—or one that's not secure.

  • Foundation before amplification
  • Security before traffic
  • Infrastructure before content

Web Architecture 101

The Address & The Building

Physical World

  • Street Address
  • Building/Store
  • GPS Directions

Digital World

  • Domain Name
  • Web Hosting
  • DNS System

How Websites Work

1️⃣ User types: yoursite.com
2️⃣ DNS looks up IP address
3️⃣ Request goes to hosting server
4️⃣ Server returns website files
5️⃣ Browser renders the page

Key Terminology

Term Meaning
Domain Your website address (mystore.com.np)
Hosting Server space for your files
DNS Translates domains to IP addresses
SSL Encrypts data (the https:// lock)

Choosing a Domain Name

✅ Do

  • Keep it short
  • Easy to spell
  • Include keywords naturally
  • Consider .com or .com.np

❌ Don't

  • Use hyphens or numbers
  • Make it too long
  • Use trademarked names
  • Choose obscure extensions

🤖 AI Integration

Domain Brainstorming

I'm starting a [business type] in [location]. 
My target audience is [description].
Suggest 10 domain name ideas that are:
- Short (under 15 characters)
- Easy to spell
- Available in .com or .com.np

AI can explain technical jargon and suggest creative options!

Hosting Options

Type Best For Cost
Shared Beginners NPR 1-3K/yr
VPS Growing sites NPR 5-15K/yr
Cloud Scalable projects Pay-as-you-go

Free Options for Learning

Start free, scale later

  • Netlify - Free static hosting
  • Vercel - Free for personal projects
  • GitHub Pages - Free static sites
  • WordPress.com - Free tier available

Cyber Security Fundamentals

The CIA Triad

🔒 Confidentiality

Only authorized access

✅ Integrity

Data not modified

⚡ Availability

Systems accessible

SSL Certificates

The HTTPS Lock 🔐

SSL encrypts data between user and server

  • Required for Google ranking
  • Builds user trust
  • Required for payments
  • Free via Let's Encrypt!

Two-Factor Authentication (2FA)

Something you KNOW + Something you HAVE

Methods

  • SMS codes (basic)
  • Authenticator apps ✓
  • Hardware keys (best)

Protect These!

  • Email accounts
  • Social media
  • Banking
  • Hosting/Domain

Phishing Red Flags 🚩

URL Warning Signs

  • Misspelled domains (go0gle.com)
  • Suspicious subdomains
  • HTTP instead of HTTPS

Email Warning Signs

  • Generic greetings
  • Urgency and threats
  • Suspicious sender addresses

Password Best Practices

❌ Bad

  • password123
  • nepal2024
  • yourname123

✅ Strong

  • Random words + symbols
  • Coffee#Mountain42!
  • Use a password manager

Recommended Password Managers

  • Bitwarden - Free, open-source
  • 1Password - Paid, excellent features
  • LastPass - Free tier available

One master password to rule them all!

🤖 AI for Security Education

Explain [technical security concept] to someone 
who has never used computers professionally. 
Use simple analogies and real-world examples 
relevant to Nepal.

Hands-on Activity

"Secure Setup" - 45 minutes

  1. Security Audit (15 min)
    Enable 2FA on your main email
  2. Domain Research (15 min)
    Use AI to brainstorm 5 domain ideas
  3. Hosting Setup (15 min)
    Create a free Netlify account

Deliverables

  • ☐ Screenshot of 2FA enabled
  • ☐ List of 5 domain name ideas
  • ☐ Netlify/Vercel account created
  • ☐ Security checklist for your project

Key Takeaways

  1. Domain + Hosting = Website
  2. SSL is non-negotiable
  3. 2FA everywhere
  4. Use a password manager
  5. Stay skeptical - verify before clicking

Next Module

E-Commerce Essentials & Offer Creation

Build your first landing page with a clear CTA